個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Wolters Brewery (B): Traditions for the Future
內容大綱
This case is a supplement to Wolters Brewery (A): Negotiating Restructuring. It gives a debriefing of the (A) case. It is also an independent case on small- and medium-sized enterprises facing issues of local brand marketing in an industry increasingly dominated by global players, and of developing exports from scratch.
學習目標
Suggested classroom use: <ul><li>Business negotiations (MBO team versus global multinational enterprise versus local city council versus local bank).</li><li>Entrepreneurship (MBO: preparing a business plan).</li><li>Strategy (strategy implementation involving discontinuation of an operation and lay-off of staff, business-government interfaces at a local level).</li><li>International business (global-local tensions in the process of restructuring and integration of acquired businesses).</li><li>Marketing (local brand strategy, exporting at an early stage [B-case]).</li></ul>