個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
RLEK: Survival with the Real Bottom Line
內容大綱
This case details Rural Litigation and Entitlement Kendra's (RLEK) transformation from a small movement to a well-established organization of more than 150 people. The focus of the case is on identifying the main features of the hill community advocacy group's seemingly perfect setup and recommending solutions to help RLEK move to the next level. The case briefs the reader on RLEK's background as a non-governmental organization (NGO), the reason for its inception, and its current methodology and strategy. Sections on finance, operations, projects, awards, organizational structure, and culture provide insight into the functioning of the NGO. The case also discusses the various problems faced by RLEK in its day-to-day operations, including intense competition, employee attrition, non-streamlined operations, and challenges to its operating principle of the real bottom line (i.e., the development of marginalized and underprivileged societies). The protagonist in the case faces a host of unanswered questions.
學習目標
<ul><li>Understand administrative and managerial challenges in the functioning of an unstructured organization. </li><li>Understand RLEK's need for and journey towards self-sustainability. </li><li>Understand the various ways that an NGO, which is constrained by limited resources, fights challenges like competition and employee attrition. </li><li>Understand that there may be times when an NGO needs to take an unconventional course of action. </li><li>Sensitize future managers to social causes and the non-profit sector. </li><li>Provide a good example of how an NGO can make a difference to society, not only by focusing on the needs of a given society but also by optimizing its own organizational processes.