學門類別
最新個案
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Research in Motion: Blackberry Blackout (B)
內容大綱
This case is a supplement to Research in Motion: Blackberry Blackout (A).
學習目標
This case was written to place students directly into the role of an organization facing a crisis situation, to which mounting external pressure and public speculation requires the organization to officially respond. Students must use their analytical and decision-making skills to develop a communication plan that RIM management could use to guide the company through the crisis situation. With the assistance of the communication plan framework, students must decide upon a starting point, strategy, and tools in order to formulate and deliver a successful communication plan. Possible areas of focus:<ul><li>Developing a crisis communication plan.</li><li>Consideration of different stakeholders.</li><li>Message delivery.</li><li>Managerial leadership.</li></ul>