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Uncertainty and Entrepreneurial Action at Readeo.com
內容大綱
In 2009, an entrepreneur believes in the potential of Readeo, his idea for a website that combines the love of reading with video calling. He sees Readeo as a solution that would allow, for example, his son to interact and spend quality time connecting with his grandparents. The entrepreneur has several important factors to consider as he works to launch his website. The case explores the challenges that he faces in the midst of uncertainty. While he knows he wants to start the business, the real question is how he should go about doing this.
學習目標
This case addresses an important challenge that aspiring entrepreneurs face: decision making under uncertainty. While entrepreneurs begin with an idea, much of entrepreneurship lies in the execution of that idea. Students are challenged to determine the actions that the entrepreneur should take to launch his business in the face of uncertainty. Key factors include the publishing industry, technological design, business contacts, and financing opportunities. This case is suitable for entrepreneurship and strategy courses because it enables a discussion about decision making under conditions of uncertainty. It also uniquely illustrates the personal challenges and struggles that entrepreneurs face.