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Nurturing Green: Vows and Woes of an Entrepreneur (A)
內容大綱
It was February 2012 and the founder of Nurturing Green, a plants-as-gifts enterprise, faced an important business decision. As he pondered the deal presented to him by an investment firm, he wondered about the wisdom of giving up 50 per cent control of his company in return for the investment firm’s offer of $10 million in capital funding. Would the investors take control of the company out of his hands, or would they provide necessary capital and useful business experience? Further, if he acquired the venture capital, how and where should he allocate the funds and his efforts to maximize the degree of leverage his business could gain from the influx of capital? Should he invest in building warehouses to better serve his customers by achieving lesser lead times? Should he invest in research and development to increase the knowledge capital of his business, or should he consider other options?
學習目標
This case is designed for use in an entrepreneurial strategy course (in undergraduate and graduate management and business administration courses). Additionally, the case can also be used for teaching the concepts of business growth, entrepreneurial finance, entrepreneurial management, expansion, and organizational development.<ul><li>To develop and understand the typical challenges faced by an entrepreneur in managing a new business development.</li><li>To introduce students to the issues faced when raising capital and to examine some of the necessary trade-offs (in this case, loss of corporate control).</li><li>To emphasize the importance of having a sound business model, established goals, and clear objectives.</li><li>To make students familiar with current topics in strategic/innovation management.<l/li></ul>