個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Craig Pitchell - President
內容大綱
Craig Pitchell is a young executive who has become director of the board at a local childcare centre. He has discovered that other board members do not comply with the by-laws for the centre. He is presenting at a special meeting to oust the current board and replace them with an alternate slate of directors.
學習目標
<ul><li>To gain a better understanding of the skill of persuasion.</li><li>To provide an opportunity to apply the principles of ethos, logos and pathos (combining credibility with rational argument and emotion to connect with an audience).</li><li>To consider different stakeholders and how to reach them.</li><li>To look at the process of building trust.</li><li>To consider how non-profits can ensure their boards are active, helpful and involved.</li></ul>