個案資料
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KayTek: Manufacturing Housing and Livelihoods in Haiti
內容大綱
After a massive earthquake destroyed many buildings in Haiti in 2011, reconstruction has become a source of opportunity and competition for non-governmental organizations, international business and local companies. The Haitian chairman and CEO of a very successful, multi-million dollar information technology company wants to provide affordable quality housing, especially for the disadvantaged poor, using steel frame technology from his start-up, KayTek. What he has not yet determined is how to get his product to market. He has three options: to keep sales and construction in-house, to outsource, or to franchise in order to create opportunities for young Haitian engineers to become entrepreneurs. Each option has costs, in terms not only of finances and time but also of control of brand quality and accessibility.
學習目標
<ul><li>To assess the sustainable competitive advantage of new businesses.</li><li>To analyze the unique characteristics of the value chain and uncover social and economic opportunities created by entrepreneurship in a developing country.</li><li>To discover the trade-offs between outsourcing, franchising and direct sales.</li><li>To manage tensions posed by an entrepreneur’s personal ambitions and business goals.</li></ul>