個案資料

The Gaelic Athletic Association and Irish Rugby Football Union are two sporting organizations that have innovated through their business models to grow their sports, create world-class sport facilities and improve their ability to win European competitions. Yet they reside in one of the smallest countries in Europe — Ireland. While the Gaelic Athletic Association is a volunteer organization whose amateur status (in which players and coaches are unpaid) imposes significant limitations on its revenue-generating abilities, the professional Irish Rugby Football Union has earned substantial income through the success of provincial and national Irish rugby teams. Both organizations compete for scarce financial, physical and human resources and are now faced with a rapidly changing environment following the deepest recession in the history of the Irish Republic and emigration of talent abroad. This case challenges students to analyze the business models of the Gaelic Athletic Association and Irish Rugby Football Union and explore how the models can be innovated to ensure survival of these cultural assets for the next generation.

<ul><li>Understanding the concept of a business model.</li><li>Deconstructing an organization’s business model into separate but interlinked components.</li><li>Comparing and contrasting competing business models.</li><li>Understanding how differences in environment, resources and capabilities contribute to the variability of business models in an industry.</li><li>Reflecting on the task of business model adaptation in the face of environmental shocks.</li></ul><br><br>Additionally, as the setting of this case is different from the traditional for-profit corporate environment, it focuses students’ attention on such issues as the role of local and international politics in the sustainability of a business model, the roles of multiple stakeholders in an organization, and the role of identity in the accumulation and development of human resources.<br><br>The case introduces the business model concept and should be taught at the onset of the course.

• Business model innovation
• sport
• environmental shocks
• Ireland
• European Union