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Stag International: Strategic Dilemmas of a Growing Family Owned Indian Business
內容大綱
The chairman of Stag International faced a number of challenges. As the number one table tennis brand in India and one of the top five companies globally, Stag could go after market share, diversify into domestic distribution, do both or just sit tight. The chairman also needed to set the business up for the fourth generation to step in and drive the family-owned business forward. The dilemmas he faced were defining the strategic intent, strategic choices and resourcing for the business as it entered its 90th year of existence as a leading manufacturer and exporter of sports goods in India.
學習目標
Using the example of a growing Indian family owned SME evaluating its growth options, bring out the strategic planning process as a framework for decision making for SMEs and family owned businesses. <br><br>Intended courses: Strategic Management, entrepreneurship in family owned businesses and/or SMEs as part of an MBA curriculum or Management Development modules for working professionals.