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Azza Fahmy Jewellery: Expand Locally or Internationally?
內容大綱
This is the second case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M099 and 9B14M023) can be used together or on a standalone basis.<br><br> This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of authority. As a result, she hires her daughter as the managing director to take on the responsibility of developing a mission, vision and explicit organizational structure. This restructuring allows the company to grow further, which leads the entrepreneur to consider her opportunities in the international market.
學習目標
<ul><li>Learn how to identify, choose and evaluate the best strategy for a company.</li><li>Apply management concepts such as strategy formulation, implementation and evaluation.</ul></li>