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Lean Innovation — Getting to "Next"
內容大綱
The tendency of firms during an economic slowdown to wait for the economy to improve and then plan to act often leads to stagnation. Lack of resources has been identified as a major challenge that firms face in implementing strategy. Lean innovation, despite a negative reputation, is an effective means of harnessing resources and eliminating excessive complexity in business. Lean innovation both frees up resources so that they can be applied to innovation projects, and creates a morale boost through eliminating waste. Ideas, the author suggests, are often found from suppliers, employees, and customers, not just R&D departments. Central to the lean innovation framework is the generation, refinement, and spread of ideas. In determining how to refine our ideas, it helps to frame the situation with a question: “What problem is being solved?” The importance of an innovation culture is illustrated by the example of Kodak, which lacked such a culture and went bankrupt after the spread of digital cameras. Indeed, incumbent firms are often unprepared to deal with the appearance of a new model and fail to adapt. Conversely, Netflix embodies the spirit of an innovation culture, as it was willing to introduce video on demand even if it meant eroding growing revenues from its traditional video rental delivery service.