個案資料

The rate at which data and ideas are collected, viewed, and commented on is faster than ever due to the quick pace of technology innovation. With hundreds of platforms ranging from corporate open innovation to niche platforms, the value and success of individuals coming together to solve problems is well established. This article suggests five ways to leverage the principles of crowdsourcing to create a lasting impact within organizations: 1) From optimization to innovation: Multi-discipline ideation brings diverse audiences together to identify problems and opportunities and break down current models while creating new ones. 2) From customer service to customer experience: Co-creation is the act of building a product or service with customers and end users in an iterative manner (e.g. My Starbucks Idea). 3) From managing knowledge to collective intelligence: Distributed task management is the breaking up of large, complex tasks into micro tasks scattered across global populations. 4) From old money models to new money paradigms: Crowdfunding is the collective effort of individuals to support an initiative by pooling funds together (e.g. Kickstarter). 5) From corporate responsibility to community impact: Civic community building relies on individuals within communities to raise awareness of community issues and projects to address them, with the objective of gathering support.