個案資料
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CoCubes.com: Connecting Colleges (to) Companies
內容大綱
CoCubes.com, (CoCubes) an entrepreneurial firm, instituted a paradigm change in the way campus recruitment occurred in India. In a paradoxical environment of the high availability of a formally educated yet not readily employable talent pool in a growing economy, CoCubes offered unique value propositions to its dual set of customers (colleges and companies). It was critical for CoCubes to effectively manage engagement with the recruiting companies and attempt to change their mindset regarding recruitment from non-established, non-premier institutes. Conventionally, colleges have not paid to have their students placed. Getting colleges to see the value in this and to pay for it was critical for CoCubes to succeed and grow in the face of increasing competition.
學習目標
<ul><li>To cover fundamental topics in business-to-business markets, including market sensing, crafting market strategy and creating value through market offerings while managing the art of ambidexterity to maintain the balance between innovation and growth with a focus on exploitation.</li><li>To understand the importance of a well-thought-out business model that can withstand the pressures of competition over a sustained period of time.</li><li>To appreciate the need for constant innovation to ensure a clear differentiation of a company’s offerings.</li><li>To identify the challenges of managing multiple sets of customers.</li><li>To understand the growth of new market segments and the need for developing differential pricing models for these segments.</li></ul>