個案資料
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Innovation at the Leading Hotels of the World
內容大綱
The director of analytics and reporting at The Leading Hotels of the World and his team were to present their new idea to the company’s executive team: the hotel engagement scorecard (HES). HES was received well and gained recognition from the executive team of 10 members, becoming one of four company goals for the year. HES was to be implemented across all of The Leading Hotels of the World’s 25 global offices and more than 430 member hotels. As the founder of the idea, the director of analytics and reporting felt responsible and motivated to make HES as strong as possible before its implementation. He wondered how HES innovation could move forward and assist member hotels as much as possible.
學習目標
<ul></li>Reinventing existing methods to drive revenue in the hospitality industry.</li><li>Understanding root cause analysis and the consequences if challenges in the business model are not addressed from a long-term revenue perspective.</li><li>Recognizing opportunities for improvement and implementing change.</li></ul>