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Xerox Innovation Group - From Products to Services
內容大綱
The world's leading documents company is in a transformation mode. From being a provider of cutting-edge technology products for decades, it is moving towards providing product-service combinations. As a person driving this enterprise-wide change, the head of Xerox Innovation Group (XIG) is facing two specific issues. How should XIG become more customer-centric? How should the company build new competencies to provide consistent services across devices and locations for each customer?
學習目標
<ul><li>To analyze strategic issues around organizational change from the perspective of the head of innovation in a global company.</li><li>To learn about the internationalization strategy of research and development (R&D) divisions within a multinational enterprise.</li><li>To understand the role that internationalization – and the opportunities provided by emerging markets – can play in underpinning a strategic transformation in both the R&D division and the wider organization.</li></ul>