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直播平台主播收益數據分析
此個案透過直播平台A公司的數據分析案例，介紹數位轉型的「數位化」與「數位優化」歷程。透過本個案的討論與資料分析，學生將能對數位轉型的相關議題及如何應用商業數據分析規劃歷程有所了解。此外，透過資料分析，使同學了解資料ETL流程、思考如何將公司既有資料庫的文字或數據資料轉換成可進行統計分析的資料、選擇合適統計分析、解讀統計分析結果、並且提出未來分析的建議。