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Business Models and the Online Venture Challenge (B): Moving to Launchboard
Supplement to case W17212. -
Business Models and the Online Venture Challenge (A): The Decision Over Version 2.0
In January 2016, two entrepreneurial brothers attended an academic conference on small business and entrepreneurship to sell their product, the Online Venture Challenge, a web-based software-as-a-service retail simulation system. The brothers also hoped to demonstrate their second product idea, Launchboard, an interactive product that enabled users to make development plans and record their progress. Both products were intended as tools for entrepreneurship educators. The brothers did not have much success selling their first product during the conference, but two professors wanted to use Launchboard that semester. The brothers needed to decide how to position their product line. Should the Online Venture Challenge be promoted as one primary product that offered multiple complementary features? Or should their two products be positioned as two separate but complementary products? Or was it better to have two stand-alone products and two corresponding businesses? The brothers needed to better understand their own business ideas to determine the approach they should take. Fittingly, Launchboard, the new tool they had created, might actually help them to do just that. -
iQmetrix- Humanity - Negotiating a Partner Agreement
This negotiation exercise simulates the 2015 negotiation between senior leadership at iQmetrix, a Regina-based point of sale software firm, and Humanity, a San Francisco-based provider of a human resources module that iQmetrix seeks to bundle into its software product. The exercise is unique in that it occurs in a mediated environment where both parties only interact over email. There is no face-to-face interaction, leaving both sides to negotiate an effective agreement while communicating solely through email. Use with 9B16C025. -
iQmetrix- Humanity - Negotiating a Partner Agreement Additional Supplement
Supplement to product 9B16C024. -
iQmetrix-Humanity: Negotiating a Partner Agreement-Maurice Thibodeau's Perspective
This negotiation exercise simulates the 2015 negotiation between senior leadership at iQmetrix, a Regina-based point of sale software firm, and Humanity, a San Francisco-based provider of a human resources module that iQmetrix seeks to bundle into its software product. The exercise is unique in that it occurs in a mediated environment where both parties only interact over email. There is no face-to-face interaction, leaving both sides to negotiate an effective agreement while communicating solely through email. -
iQmetrix-Humanity: Negotiating a Partner Agreement-David Charron's Perspective
Supplement to case W16482. -
Selling at ServiceBox (B)
Supplement case to be used with 9B16M015. -
Selling at ServiceBox (A)
In 2012, an entrepreneur and his business partner have created ServiceBox, a web-based software-as-a-service (SaaS) work order management system for use in plumbing and heating businesses. The product was developed in response to a request from a friend, who owns a plumbing business. The entrepreneur is now ready to sell this product, relying on a subscription-based SaaS business model for revenue. He has scheduled a meeting with a heating contractor and is ready to sell. This case presents an exercise in sales negotiation, in which the entrepreneur (whose perspective is provided in Case A) works to sell a subscription to the heating contractor (whose perspective in provided in Case B). Students have an opportunity to practise sales promotion and selling for an entrepreneurial venture. Use with 9B16M016. -
iQmetrix: The Customer Is Always Right?
iQmetrix, a company founded in 1999, developed and sold point-of-sale (POS) software using the software-as-a-service model. Two iQmetrix enterprise account managers were discussing strategies for closing a software subscription deal with a large customer who asked for significant customization to be completed before the deal could be signed. The customization appeared to be critical for the customer, and the account managers thought the added functionality might be valuable for the rest of the company's customer base. iQmetrix's product was specialized for use by mobile wireless retailers, and the company was the current market leader with approximately 60 per cent of the POS market in Canada and the United States. The company's executives now needed to make a decision. Should iQmetrix commit to the customer's request for significant customization? -
iQMetrix: The Customer is Always Right?
In 2015, iQmetrix, a company founded in 1999, developed and sold point-of-sale (POS) software using the software-as-a-service model. Two iQmetrix enterprise account managers were discussing strategies for closing a software subscription deal with a large customer who asked for significant customization to be completed before the deal could be signed. The customization appeared to be critical for the customer, and the account managers thought the added functionality might be valuable for the rest of the company’s customer base. iQmetrix’s product was specialized for use by mobile wireless retailers, and the company was the current market leader with approximately 60 per cent of the POS market in Canada and the United States. The company’s executives now needed to make a decision. Should iQmetrix commit to the customer’s request for significant customization? -
Selling at ServiceBox (B): Heating Contractor's Perspective
Supplement case to be used with W16039. -
Selling at ServiceBox (A): Jon Clifford's Perspective
An entrepreneur and his business partner have created ServiceBox, a web-based software-as-a-service (SaaS) work order management system for use in plumbing and heating businesses. The product was developed in response to a request from a friend, who owns a plumbing business. The entrepreneur is now ready to sell this product, relying on a subscription-based SaaS business model for revenue. He has scheduled a meeting with a heating contractor and is ready to sell. This case presents an exercise in sales negotiation, in which the entrepreneur (whose perspective is provided in Case A) works to sell a subscription to the heating contractor (whose perspective in provided in Case B). Students have an opportunity to practise sales promotion and selling for an entrepreneurial venture. -
Collective Bargaining and Negotiation at the University of Regina: General Overview and Private Information - Faculty
The University of Regina faculty association and the University of Regina administration are entering into contract negotiations just six months after settling their previous contract through mediation. Although the two parties have both conflicting and compatible interests regarding the ultimate collective agreement outcomes, their strained relationship complicates the bargaining process. -
Collective Bargaining and Negotiation at the University of Regina: General Overview and Private Information - Administration
The University of Regina faculty association and the University of Regina administration are entering into contract negotiations just six months after settling their previous contract through mediation. Although the two parties have both conflicting and compatible interests regarding the ultimate collective agreement outcomes, their strained relationship complicates the bargaining process. -
Collective Bargaining and Negotiation at the University of Regina: General Overview and Private Information - Administration
The University of Regina faculty association and the University of Regina administration are entering into contract negotiations just six months after settling their previous contract through mediation. Although the two parties have both conflicting and compatible interests regarding the ultimate collective agreement outcomes, their strained relationship complicates the bargaining process. Use with 9B15C005B. -
Collective Bargaining and Negotiation at the University of Regina: General Overview and Private Information - Faculty
The University of Regina faculty association and the University of Regina administration are entering into contract negotiations just six months after settling their previous contract through mediation. Although the two parties have both conflicting and compatible interests regarding the ultimate collective agreement outcomes, their strained relationship complicates the bargaining process. Use with 9B15C005A. -
Acting Entrepreneurially at Renterra
An entrepreneur has a venture idea that he believes can be successful. After his family's farm was sold to a company, the entrepreneur was contacted by the new owners and asked for help finding farmers to rent the land. This request formed the seed of his idea that a website could be used to link farmers with landowners for the purpose of land rental. Following an invitation to submit an application to a local business pitch competition, the entrepreneur faces many questions about what steps he should take to launch the business, specifically what he should do, how he should do it and when and why he should take these actions. The entrepreneur is also challenged to act entrepreneurial in the face of uncertainty. -
Acting Entrepreneurially at Renterra
An entrepreneur has a venture idea that he believes can be successful. After his family’s farm was sold to a company, the entrepreneur was contacted by the new owners and asked for help finding farmers to rent the land. This request formed the seed of his idea that a website could be used to link farmers with landowners for the purpose of land rental. Following an invitation to submit an application to a local business pitch competition, the entrepreneur faces many questions about what steps he should take to launch the business, specifically what he should do, how he should do it and when and why he should take these actions. The entrepreneur is also challenged to act entrepreneurial in the face of uncertainty.