This case examines how a social enterprise, Longevity Design House (LDH) in HK, has transformed its business model several times to balance creating social value and generating profit. With the rapid growth of an aging society in HK, the social mission of LDH is to help seniors live a decent life through home renovation, interior design, and product specifications. The company originated by upcycling leftover brand-new construction materials to reduce environmental waste. The company also utilized the internet of things (IoT) technology to offer a location tracking system for guardians to detect when their seniors were at risk. After several stages of transformation, the company has recently developed plans to expand products to include a wearable device to help seniors receive health alerts regarding their physical condition from healthcare professionals. However, a promising senior-friendly furniture line also requires further investment. It then raises the question of how much a social enterprise should scale up its business for profit. This case illustrates the tension between its mission and growth as a social enterprise.
On November 27, 2015, the Taiwan Changhua District Court found Wei Yin-Chun, the chairman of the Ting Hsin International Group, not guilty in a case concerning an alleged fraud in which feed oil was used as edible oil. However, this judgement could not satisfy the public's expectation. Consumers thus spontaneously initiated the “instant return after purchase” movement to boycott products made by the Wei Chuan Food Corporation. The public had different opinions and comments on this incident, which caused many ethical controversies. The purpose of this case is to state the course of the event, its impact on all stakeholders, and to explain various points of view.
This case describes that Sinyi Real Estate Inc. held the belief that “righteousness before profits” and launched the “We Are One” Project, hoping to make the community more gelled. In each stage promoted by the “We Are One” Project", Sinyi Real Estate Inc. responded to different challenges through rolling correction and continuous improvement that had achieved today's dazzling results.
Chunghwa Post launched a VISA debit card promotion campaign but unexpectedly caused trouble for the Taiwan Rabbit Saving Association. The purpose of the case is to explore the ethical issues and solutions when a promotional activity indirectly damages the interests of third parties.
In 2016, Alibaba, allowed their employees to bid for "Tao Doll" mooncakes on the day of the Mid-Autumn Festival. As a result, four engineers from the Information Security Department wrote a program and obtained 124 boxes of moockes in 2 hours. In the incident, these four engineers were fired by the company immediately, which triggered a series of discussions on ethical issues.