個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Trials of Honesty
In 2014, an inquiry was filed against a member of the Indian Police Service who had engaged in his duties as a police officer with the utmost integrity. As the director general of police, the highest administrative position in the police service, he had acted with independence and honesty in pursuing several high-profile cases. Consequently, the state government retaliated by filing a First Information Report (FIR) against him in a matter that was more than 10 years old. Although there were some ambiguities pertaining to the technical details of the case, the director general was proud of his reputation and trusted the judicial system. Would the High Court agree with the director general that this inquiry was unwarranted and exonerate him by quashing the FIR filed against him? -
Nedbank Growth Strategy Execution Through Coaching and Mentoring
The chief executive officer of South Africa’s Nedbank Ltd. contemplated the dilemma of growing the bank in a mature, competitive market within his own country, as well as successfully expanding outside of South Africa’s border. Nedbank’s extensive investment in Ecobank, with its pan-African presence, was a risk, and required improvement of the capabilities of the leaders to execute Nedbank’s strategy. To achieve this, Nedbank focused on building an internal capacity through coaching and mentoring programs for its leaders, in addition to other initiatives to enable employees to execute the bank’s strategy. The chief executive officer was proud of his own innovative idea for a new product, and hoped he was setting an example for other leaders. He was equally proud that Nedbank was a values-oriented business that believed in using its influence to positively impact its community and environment. In 2014, despite positive advancements, the economic situation was grim and the chronic lack of skilled workers was a detriment to the country, and to Nedbank in particular. Could Nedbank rapidly increase its capabilities in time to meet the immediate challenges it faced as it expanded into locales where the stakes, and the risks, were higher? -
Rivest Farms Organic Versus Conventional Pig Farming
Having previously raised pigs on his farm with unsuccessful results, a Canadian farmer has always dreamed of reintroducing pigs to his cash crop farm. The decision is particularly difficult, as he must consider not only the financial viability of his options, but also the environmental costs, benefits, and the welfare of the animals and workers — collectively referred to as the Four Ps (profits, planet, people, and pigs). Although the market for organic meat remains comparatively limited, it is a growing segment, and one that the farmer wants to tap into to maximize a first-mover advantage. However, the transition poses many risks as well. Will he be able to achieve his dream of re-introducing pigs to his family farm? Or will the attempt to transition to organic pork bury his currently profitable cash crop business? -
Agarwal Movers and Packers Limited Competing for a Moving Experience
In December 2014, the chairman of Agarwal Packers and Movers Limited (APML) prepared for a meeting with his senior management team. APML was a family-managed business and the largest branded player in the fragmented and largely unorganized house-movers segment of the Indian logistics industry. The company was taking advantage of the Indian economy’s growth, government infrastructure spending, and goods and services tax changes that would bring beneficial changes to the industry. While the company had achieved sales of US$62.6 million in 2013/14 and had been lauded for its safety practices and achievements, the industry had low barriers to entry. APML was faced with several large, and numerous small, moving companies that were fighting for business. Moreover, many small companies fraudulently co-opted the company’s name to steal customers. APML’s chief financial officer had put forth a proposal to increase prices for inter-city relocations. The chairman had to consider the proper price strategy to employ, because any price increase could cost the company customers. -
SPARK Schools: Kindling Innovation in South Africa's Primary Schools
In response to the education crisis in South Africa, two young MBA graduates start SPARK Schools, a network of low-fee, private primary schools; however, teacher candidates often lack the skills, knowledge and attitudes required in this innovative schooling system. SPARK Schools has implemented a range of human resource practices that show how an integrated, intensive, systemic approach to human resource policies and practices can help to optimize teachers’ performance. The two leaders wonder whether their human resource practices are suitable for scaling up their social entrepreneurship organization from four schools to 60 in their effort to make a positive national impact on education. -
Nestle SA: The Nescafe Plan in China
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - John Molson MBA Case Writing Competition</strong></p><br>In 2013, Nestlé SA, in an effort to integrate sustainability into its business model, has recently established the NESCAFÉ Plan. This multi-faceted plan is based on creating shared value. It emphasizes sustainability as a source of competitive advantage and wealth creation, rather than viewing sustainability as a cost to be incurred to minimize risks and protect the company’s reputation. Nestlé’s creating shared value manager in the Beverages strategic business unit faces two core dilemmas in executing this plan in China. In the short term, should Nestlé purchase green coffee beans that are socially or environmentally certified (e.g., Fairtrade), or should it instead expand its efforts to work directly with farmers to develop better farming practices? Longer term, would a backward integration into coffee farming provide a better means of ensuring that sustainability is embedded in the business model? -
Neoglory Holdings Group: The Succession Choice
In 2008, the chairwoman of the Neoglory Holdings Group (Group) convinced her 23-year-old son to join the Group’s fashion jewelry business. By 2014, she was determined to quadruple the Group’s assets to RMB 100 billion in 10 years. While she had just appointed her son as the vice-president of the Group in order to help her achieve such an ambition, she pondered when she should let him fully take over the Group; whether she should hire non-family executives (following disappointing results from them in the past); and how she should draw in her other family members. How could her son nurture the career development of his extended family members and set up a family council? With his goal to make the Group the most harmonious family business in China and a role model throughout the world, he would have to establish effective family governance. -
M Power Micro Finance: Early Battle for Survival
When M Power Micro Finance was founded in 2009 in the Indian state of Gujarat, a number of challenges in the microfinance market made it difficult for the company to survive. Just months after M Power’s founding, the microfinance industry was hit by a repayment crisis that eroded both profitability and confidence in the industry. With public sentiment turning against microfinance institutions, M Power’s bright growth prospects suddenly disappeared and its CEO struggled to keep the business afloat. The flow of funding into the microfinance sector dried up, and the management of funds had to be closely monitored on a monthly basis. The CEO’s woes were not over: some of his business partners left the organization as the situation worsened. The company’s future was uncertain. As the industry began to show signs of recovery in 2013, though, the CEO hoped to secure a financing deal and persevere. -
Mabe: Learning To Be A Multinational (B)
Mexican electric appliances company Mabe had grown from being a leading national firm in its field to an international company with presence in most of the Americas and Russia. It had ventured into emerging markets and intended to continue its expansion to other countries. The company gathered together five directors to form an Action Learning team that would evaluate its entry into India together with directors from its potential partner, Italian company Indesit. The Action Learning team had to analyze the company’s prospects and make its recommendations with respect to entering the Indian market. However, despite being a market with great potential, India also posed a series of problems, including a lack of transportation infrastructure, an excess of industry capacity for electric appliances and the cultural challenge of a multinational Mexican company marketing to Indian consumers. Should Mabe go ahead with its move into India? If so, what would be the best way to enter the market?<br><br><br><br>This case can be taught on its own, or in combination with Mabe: Learning to Be a Multinational (A) 9B13M042. -
Easepal: Transforming a Chinese OEM Supplier
As one of the world’s largest OEM suppliers of electric massaging equipment, China’s Easepal has faced increasing challenges in its traditional OEM business over the course of two decades. Since the company’s inception in the 1990s, its founder has always had the ambitious goal of becoming more than just a supplier in the global electric massager market. Easepal’s mature research and development and manufacturing capabilities have the potential to deliver some valuable opportunities in both the Chinese and international markets. With the goal in mind of becoming the international market leader, how can Easepal systematically transform itself from an OEM supplier into a global brand? -
Hefei Xingtai Financial Holding Group: Risk Management
On May 8, 2012, the president of Hefei Xingtai Financial Holding Group (Xingtai) received a message from a senior officer of the Hefei Municipal Government, the company’s authorizing body, asking that Xingtai provide financial support to PanTeng Company (PanTeng), a solar power manufacturing company. In order to survive, PanTeng needed Xingtai to provide a guarantee for a ¥100 million business loan from a commercial bank. PanTeng had already been turned down by Xingtai Financing Guaranty, one of Xingtai’s subsidiaries, because of the potentially high level of guarantee risk. If Xingtai provided a guarantee, it could be liable to reimburse the loan due to PanTeng’s high-risk operation, lose its risk management expertise, and face further violations. However, denying the senior officer’s request would hamper Xingtai’s important relationship with the local government. Should Xingtai take a chance and approve the loan, or should it deny the guarantee? -
Joyus - Strategic Decisions in the Online Video Shopping Market
Joyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her management team need to analyze and evaluate the company’s strengths and weaknesses and decide on the strategic direction of the company. -
Joyus - Building an Organizational Structure for Scale
Joyus is a growing online video shopping marketplace specializing in women’s health, beauty and fashion products. After three years of operations and having recently secured substantial funding, the company is poised for future growth. The co-founder and chief executive officer faces the difficult challenge of building the right management team and the appropriate organizational structure to support the company’s desired growth. She needs to structure the organization from a human resources perspective, by evaluating the organizational needs and determining the right mix of skills, abilities and personalities required for success. -
Erie Thames Powerlines: The Hybrid Truck Decision
Erie Thames Powerlines, an electricity distributor in Southwestern Ontario, needed to determine the suitability of the company acquiring a hybrid truck as opposed to a conventional diesel utility truck. As of early July 2016, the truck suppliers (for both hybrid and diesel trucks) and the internal accounting department had provided substantial information with which to conduct a thorough analysis. The company also wanted to include some qualitative aspects, such as the reduction of noise pollution and the positive contributions of hybrid trucks both to the company’s image and to its promotion of energy efficiency. The firm needed to build an appropriate business analysis that included both qualitative and quantitative elements to support a recommendation to the utility company’s board of directors in August 2016. -
MacEwan Residence Services - A Risky Accommodation?
In November 2014, the Residence Services department at MacEwan University in Alberta, Canada, needed to replace a residence assistant who was exiting midway through the academic year. The new hire would have one semester of work for the current academic year and, with good performance, was expected to return for two semesters of work in the following academic year. One of the qualified applicants had a distinguishable disability: she used a wheelchair. On the one hand, it would be easier for Residence Services to not hire her because of the various potential risks, concerns, or expected difficulties that could arise with her employment. The primary concern was her ability to respond effectively to emergency situations. A secondary concern was the impact on operational efficiency and the need to adapt work and staff routines to accommodate the use of a wheelchair. On the other hand, it was not legal to discriminate against the candidate for employment, and Residence Services valued inclusive hiring practices. The decision to hire or not hire this candidate needed to be made very soon. -
BitGold: Turning Digital Currency into Gold?
In April 2015, BitGold, an international savings and payments service, was undergoing the final steps towards its historic initial public offering, which would take place on Canada's TSX Venture Exchange and sought to raise between $10 million to $20 million in funding. With its blending of blockchain technology and aspects of digital currencies like bitcoin, BitGold was paving the way to the legitimation of future FinTech startups by going public. The important questions include: How can BitGold continue to maintain its legitimacy and growth on the heels of a tumultuous year for digital currencies, blockchain technology and bitcoin? Given the complexity of the regulatory landscape, how can BitGold build its customer base and expand internationally? -
PrettySecrets.com: Challenges of Selling Lingerie Online
In 2013, the founder and chief executive officer (CEO) of a lingerie business in India has recently moved his business from offline to online in order to reach a wider customer base. The company is one of the very few online lingerie stores in India that also has its own brand. Although the online business is profitable, the CEO cannot ignore the fact that offline stores still dominate the lingerie market in India. Since its key product is only available online, the company may be missing out on an opportunity. Because the shift from an offline business to an online one occurred in 2012, an immediate investment in actual stores will have financial consequences. Should the CEO continue to operate his online business and consider relaunching retail stores at a later time, or should he relaunch now and manage both business models at once? -
Tiger Balm: Internationalization and Product Extension
Haw Par Corporation’s healthcare division produces Tiger Balm, the external analgesic rub that has gained global popularity. Despite delivering strong results, the division remains dependent on Asian markets, which poses challenges with regard to low affordability, weak protection of intellectual property and aggressive competition. To achieve sustained growth, the company’s executive director is considering several alternatives: geographic expansion, by entering more markets; product expansion, through deeper penetration of existing markets with new products; and extending the brand into the highly competitive wellness space. He also needs to decide whether the division should pursue organic or inorganic growth. -
Food Donation Connection: Profitably Scaling Waste Reduction
Food Donation Connection is a for-profit company that creates sustainable value — value for both shareholders/owners and stakeholders — by facilitating the redistribution of surplus prepared food from donor corporations, such as restaurants, convenience stores and grocery stores, to charities that distribute the food to people in need. In fulfilling its mission of “Let nothing be wasted,” the company addresses the extensive food waste at the retail and wholesale stages of the food supply chain, a key pressure point in global food waste. Food Donation Connection has operated successfully for more than 20 years in the United States; however, the founder and chief executive officer is now considering the company’s future. He must determine whether and how to expand the company’s services globally. -
Bayer MaterialScience: Opportunities in Global Value Chains (A)
Bayer MaterialScience, a unit of Bayer AG, was a leading provider of polycarbonate, a basic material for plastics. In response to the changes in its client industries, Bayer MaterialScience relocated the business unit headquarters for polycarbonate to Shanghai in order to be closer to customers and other business partners in the Asia-Pacific. Bayer MaterialScience (A) focuses on the laptop industry, where a large number of players influence the selection of material suppliers. Bayer MaterialScience has to re-evaluate its market intelligence and its business-to-business marketing in view of changing global competition. Bayer MaterialScience (B) provides insights into the consequences of relocating a division headquarters to China, and introduces the forthcoming initial public offering of Bayer MaterialScience. The company has to assess how to further develop its organizational structure, its partner relationships, and its industrial marketing strategy under a new brand name; Covestro.