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Supplements the (A) case.

As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two consecutive petitions for protection. Like all industries faced with comparative cost disadvantages in international competition, footwear firms such as B-W have to find new ways to compete. This case explores different survival strategies for managing comparative disadvantage.

Discusses the actions taken by the president of Ohmeda and the company's sales results for the following three years.

Describes events occurring over a four-year period in one division of Graves Industries. The division goes through a business cycle and uses several methods of managing earnings to meet its budget targets. The purpose of the case is to allow the exploration of the causes of the unethical (or fraudulent) behaviors and ways in which they could have been prevented, or at least detected more effectively.

Describes events occurring over a three-year period in a division of Graves Industries. The division is being squeezed for profit, and managers in the division get involved in some fraudulent financial reporting schemes involving revenues and capitalization of expenses. A number of issues are raised concerning causes of the frauds and methods of preventing and/or detecting them.

Following his successful turnaround of WTXX, Waterbury, Mike Finkelstein joined Odyssey Partners with a mandate to build a communications company. From 1982-1985, he acquired three more stations, financing each as an independent partnership. However, increasing competition has caused some of his stations to experience cash shortfalls. Finkelstein must decide whether to sell the stations, hold and finance them out of Odyssey Partners capital, or incorporate them into a single company with a new financial structure based on zero coupon bonds.

Provides additional data concerning the bid.

Part of a series on a bidding situation involving missile guidance systems.

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's November 1983 decision to stage a bake-off placing BBDO in competition with a second agency to "cook up" a breakthrough advertising campaign for Dry Idea. It then proceeds to describe the six-month bake-off implementation period, provide a report of bake-off copy test results, and pose the question facing product manager Carole Johnson late in April of 1984: who won the bake-off?

Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history.

Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors.

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market.

Penney's assistant treasurer was considering various capital markets issues to finance store modernizations. This case provides the financing terms available to Penney for domestic, current, and zero coupon debt. Eurodollar debt, and nondollar SFr and Yen issues hedged and swapped back to dollar liabilities. Also, Penney is considering using interest rate futures, options, and options on futures to hedge a forthcoming debt issue.

Following the acquisition of a new business, the manager is approached for the "continuation" of a regular payment for services to "insure labor peace" and maintain a parking lot. The case allows discussion of ethical, legal, and practical issues involved.

Describes the new divisional vice president's decisions and strategies in his first full year of management there. His influence style and tactics are demonstrated.

Presents the results and impact of the new vice president's strategies in his first full year. Concludes with his reflections on the challenge he undertook.

After working unsuccessfully for three years with the new sales and distribution channels organization, Wright Line's managers assess their experience and restructure their marketing organization.

May be used with Donna Dubinsky and Apple Computer, Inc. (A), (C), (D), & (E) and Debi Coleman and Apple Computer, Inc.

Dubinsky and her boss' boss reflect on what was learned through this difficult chapter in Apple's history. May be used with Donna Dubinsky and Apple Computer, Inc. (A), (B), (D) and (E).

Presents a description of two management style assessment questionnaires that were completed by Donna Dubinsky: the Influence Style Questionnaire and the Leadership Practices Inventory. Dubinsky's results are summarized and presented in two exhibit graphs. This data may serve as a supplement to Donna Dubinsky and Apple Computer, Inc. (A), (B), (C), and (D) in a class discussion of Dubinsky's individual influence style and techniques.