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Sunitha Nath Boutiques: Intellectual Property Rights (B)
This is Case B in a three case series. In December 2015, the managing director and chief executive officer of Sunitha Nath Boutiques in Bengaluru, discovered that her most trusted employee had abandoned and deceived her. She had recruited the employee as an intern and mentored him during his growth within the organization, eventually promoting him to the post of studio manager with complete power to run the business in her absence. But the employee had quit his job without giving any notice; stolen confidential information, designs, and documents relating to the business; and started his own competing design firm in Bengaluru. One of Sunitha Nath Boutiques's important projects had been terminated by email a little while earlier, and the rumour was that her ex-employee was continuing to work on that project under his new design firm. In this case, the managing director and her lawyer reviewed the employment contract and determined what, if anything, might be done to prevent the ex-employee from using Sunitha Nath Boutique's resources-knowledge, designs, clients, and employees-in a new competing business. See Case A and Case C. -
Sunitha Nath Boutiques: Intellectual Property Rights (C)
This is Case C in a three-case series. In December 2015, the managing director and chief executive officer of Sunitha Nath Boutiques in Bengaluru, discovered that her most trusted employee had abandoned and deceived her. She had recruited the employee as an intern and mentored him during his growth within the organization, eventually promoting him to the post of studio manager with complete power to run the business in her absence. But the employee had quit his job without giving any notice; stolen confidential information, designs, and documents relating to the business; and started his own competing design firm in Bengaluru. One of Sunitha Nath Boutiques's important projects had been terminated by email a little while earlier, and the rumour was that her ex-employee was continuing to work on that project under his new design firm. In this case, the managing director and her lawyer reviewed the nature of confidential information and trade secrets. They also explored what intellectual property rights the managing director had and how she might prevent her ex-employee and others from misappropriating or stealing that information. See Case A and Case B. -
Coats (B): Cash Flows and Small Lot Dyeing
Following case study UST 1215-050 Coats (A): Responsive Production and Order Fulfillment, Coats (B) examines make-to-stock (MTS) and make-to-order (MTO) strategies in more detail. First, it considers how strategic (especially cash flow) objectives affect MTS and MTO decisions and how decisions on lot sizing affect both fixed and variable production costs. In particular, it highlights the significance of the risk and costs of overstocking when facing a higher premium on cash flow tied up in the inventory of an unsold product. Secondly, on a tactical level, it suggests frameworks for determining aggregate production quantities prior to a sales season with the objective of minimizing the risks of overproduction and also conserving cash flow. Thirdly, it suggests a basic framework to determine minimum lot sizes based on some high level cost and demand data. -
When Cultures Collide: 2015 HIV Outbreak in Southern Indiana (B)
This case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV from potentially contaminated blood residue. ISDH recognizes that "needle exchange" is one method generally found effective in other states in reducing infections among injection drug users. Drug users can bring used needles to a clinic or other exchange location and receive fresh ones without fearing that they will be subject to arrest or other sanctions. However, Indiana, with a conservative legislature and governor, has by law long banned needle exchanges because it perceives these to encourage drug use. In reading and discussing this case study, students will learn about how Indiana Governor Mike Pence, Indiana Health Commissioner Jerome Adams, and the legislature all sought to balance public health concerns against long-held beliefs about how best to fight the war against drugs. -
When Cultures Collide: 2015 HIV Outbreak in Southern Indiana, Epilogue
This epilogue accompanies case number 2080.0. This case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV from potentially contaminated blood residue. ISDH recognizes that "needle exchange" is one method generally found effective in other states in reducing infections among injection drug users. Drug users can bring used needles to a clinic or other exchange location and receive fresh ones without fearing that they will be subject to arrest or other sanctions. However, Indiana, with a conservative legislature and governor, has by law long banned needle exchanges because it perceives these to encourage drug use. In reading and discussing this case study, students will learn about how Indiana Governor Mike Pence, Indiana Health Commissioner Jerome Adams, and the legislature all sought to balance public health concerns against long-held beliefs about how best to fight the war against drugs. -
The Access to Medicine Index (B): Making an Impact
Supplement to case W17012. -
Wiener Staatsoper (B): Streaming from the Vienna Opera House
Supplement for product 9B16M218. -
The Access to Medicine Index (B): Making an Impact
Supplement for product 9B17M010. -
LiveRamp (B)
Supplement to case E622A. The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products. -
Bridj and the Business of Urban Mobility (B): A New Model in Kansas City
In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the company. George continued to engage with key stakeholders, and had decided to work in partnerships with Kansas City and Ford to expand Bridj's reach to the midwest. This B case on Bridj allows for a discussion of the company's new options given its public-private partnership with Kansas City, and provides additional examples of how George's strategy to engage with key stakeholders has helped Bridj to grow. -
T. Rowe Price and the Dell Inc. MBO (B)
Supplement to case 317088. After deciding to oppose the Dell MBO, T. Rowe Price together with other dissident Dell shareholders sought appraisal of their shares in the Delaware courts. The appraisal process resulted in a significant increase in the price to be paid to dissenting shareholders for their Dell shares. T. Rowe Price discovered, however, that a voting glitch had resulted in T. Rowe's shares being voted in favor of the transaction thus potentially disqualifying it from obtaining the increased value resulting from the appraisal. What obligations did T. Rowe have to its fund and other investors and should it do? -
Leading the Tata Group (B): The Cyrus Mistry Years
Supplement to case IMB597. This two-part case traces the evolution of the Tata Group, one of India's largest and well-known business groups, from inception until date. The first case principally focuses on Ratan Tata's leadership of the Tata Group, from 1991 to 2012. Tata Group History, the first section of the case, traces the early years of the Tata Group, its management philosophy, the leadership years of its legendary chairman, JRD Tata and ends with the elevation of Ratan Tata as chairman of the group in 1991. Leading Change details the group's transformation under Ratan Tata's leadership. Passing the Baton describes the succession process that led to the appointment of Cyrus Mistry as chairman of the group in late 2012. The second case describes Cyrus Mistry's leadership of the group until it ended abruptly with his sudden removal as chairman of Tata Sons on October 24, 2016, and the reinstatement of Ratan Tata as interim chairman. -
i-flex solutions limited (B): The Oracle Years
Supplement to case IMB603. i-flex is a unique illustration of an Indian software product company that emerged from an ecosystem dominated by software services firms. The case comprises two parts. The first part, set in late 2005, describes the company's evolution into a global market leader in the banking software industry ending with its acquisition by Oracle. The second part of the case, set in 2015, provides an update on the evolution of the company in the 10 years since its acquisition by Oracle. -
GOQii: Envisioning a New Fitness Future (B)
Supplement to case ISB079. Gondal, a serial entrepreneur, was supported by top technology experts in GOQii's angel round of funding. Case A details GOQii's journey from its incorporation in 2014 until April 2016. It describes GOQii's product-service offering of wearable fitness band technology supplemented with remote personalized coaching, its launch in the Indian market, and its emergence as a pioneer of a new category of product in the health and lifestyle space that had the ability to integrate human assistance with built-in artificial intelligence. Gondal realized that while people were adopting wearable technology solutions for healthy living, there was still a lack of awareness and an air of hesitancy about the usefulness of and need for wearable devices in India. Gondal's dilemma: whether to continue GOQii's positioning as "wearable technology with personalized coaching" and aggressively expand globally, or consolidate and broaden his present offering by embracing the customer more fully and focusing on the "customer healthcare journey" in India. Case B picks up from October 2016, by which time GOQii had consolidated and broadened its offering by focusing on the "customer journey" in India. It had successfully on-boarded different service providers such as doctors, a diagnostic center chain, a hospital chain, sports and grocery stores and Axis Bank (for payments) on their platform, thus providing a complete health ecosystem to the GOQii user. By the second quarter of 2016, GOQii had achieved the number one spot in the Indian wearables market. The immediate decision that GOQii core team need to make is whether they should tie up with multiple insurance providers or explore the possibility of partnering with a reinsurer to complete the entire health spectrum services offering on their data platform. -
SREI Sahaj e-Village (B)
Sahaj e-Village Limited, an initiative of SREI Infrastructure Finance Ltd, hoped to answer the need of the Indian government's National e-Governance Plan (NeGP) to set up 100,000 Common Service Centres (CSCs) across rural India in 2006. This figure was subsequently revised to 250,000 CSCs in 2009. Sahaj aimed to bridge the digital divide between urban and rural India and set up one of the largest brick and mortar --and human --networks in rural India. With close to 27,000 IT-backed centers in villages with a population of less than 10,000 and 50 critical services in the domains of microinsurance, education, utility and government-to-citizen (G2C) services to over 300,000,000 rural people, Sahaj e-Village was literally taking urban services to the remotest nooks of rural India. Sahaj CSCs would provide rural consumers with direct access to modern, state-of-the-art technological facilities and computer education, thus dovetailing with its long-term plans of providing Internet connectivity across rural India. Case B moves ahead from the challenge described in Case A and outlines Sahaj's transformation process. Starting August 2010, Sahaj guided its troops through an ideological transformation that would take the organization from being primarily a government service provider to an enterprising business entity capable of fending for itself. In order to achieve this goal, Sahaj took the important first step of understanding the intricacies and dynamics of the relationships among the various stakeholders involved in the project. This, in a sense, proved to be a breakthrough in the organization's transformation process. -
SREI Sahaj e-Village, Supplementary Note
Supplement to cases ISB070 and ISB071. -
Hubtown (B): Implementing a Bottom-Up Approach to Performance Management
Supplement to case W16873. -
Hubtown (B): Implementing a Bottom-Up Approach to Performance Management (B)
Supplement for product number 9B16C053. -
Faber-Castell (B)
Supplement to case 417010. -
Forbes Technosys Limited (B): Bill Payment Kiosk Business
Supplement to case W16853.