In August 2022, a student pursuing his master of business administration degree in Mumbai at one of India's top business schools found himself in a despondent situation as he prepared his curriculum vitae (CV) to apply for an internship position at Golden Tobacco Company. He had written an email to his former project supervisor (a senior fellow of the MIT Media Lab at the Indian Institute of Technology Bombay), requesting him to approve the project the student had worked on under his supervision as relevant experience for the internship position. In response, the student received an email from his supervisor with one terse line: "Is this an order?" With a deadline that very evening to submit the CV, the student was in a tizzy. Where had he gone wrong in his email to prompt the terse reply from his former supervisor? How could he fix the situation? And how could he prevent such a situation when writing emails in the future?
Natalie Wilson, a human resources administrator at League Plastics, a manufacturer of parts for the recreational vehicle industry, was worried that she would be blamed by her supervisor for an increasing number of workers' compensation claims. After gathering data on the ever-worsening safety record in the facility and taking notes about where injuries were occurring, Wilson knew she would need to act before the company's workers' compensation policy came due for renewal. She needed to put together a plan that would start reducing injuries for the rest of the year, and she needed to persuade her supervisor to implement it.
One afternoon on January 10, 2020, Zhengting Chen, the chief executive officer of Sichuan Zhiyuan Digital Finance Information Technology Co., Ltd. (Zhiyuan), was reading an internal report on the company's performance. Founded in 2013 in Chengdu, Zhiyuan was one of the first platform companies to provide traditional supply chain financial services in southwest China. Zhiyuan had experienced a decrease in both annual revenue in 2019 and year-over-year growth rate of membership. So, Chen wondered how the Zhiyuan's digital transformation could help attract customers and sustain the company's long-term growth by ensuring the authenticity and transparency of transactions.
The case describes the nature of the challenges facing Osman Arbee, CEO of Motus Holdings Limited (Motus) and his executive committee (exco) as they led the business through the challenges inherent in the onset of the COVID-19 pandemic and the South African government's initially stringent response to it. Arbee and other exco members explain the competing interests of different stakeholders and highlight the urgency with which they needed to act to ensure the long-term viability of the business. Motus is an integrated automotive holding company based in Ekurhuleni, near Johannesburg, South Africa. Its four divisions include Import and Distribution, Retail and Rental, Motor-Related Financial Services, and Aftermarket Parts.
Big Brothers Big Sisters of Niagara (BBBSN) was a not-for-profit (NFP) organization that offered mentoring and other programs for children and youth. The organization recruited and deployed volunteers in a variety of positions, including those available through its mentoring program, thrift store, bingo halls, and periodic fundraising events. However, while demand for BBBSN's services was increasing, the number of people willing to volunteer their time was declining. Since BBBSN was a newly amalgamated organization that had combined three Niagara-region Big Brothers Big Sisters (BBBS) agencies over the past two years, the fundraising and events coordinator of BBBSN also had to develop an integrated volunteer recruitment and fundraising program that would create a stronger voice for BBBS in the whole Niagara region.
The role of marketing in any organization is to improve performance by establishing and nurturing worthwhile relationships (for companies, "worthwhile" usually means profitable) with customers, clients, sponsors, or other stakeholders. The professional practice of marketing, however, is more complicated than the unfortunate media-created stereotypes of fast-talking salespeople and manipulative advertisers. Indeed, marketers have many ways to win. This note explains the major choices that all marketers face and the ways in which marketing decisions can be made to obtain winning relationships with stakeholders. Please note that this product replaces the previous version "Note on Marketing Management" product no. 9A99A032.
In August 2022, Anthony Tan, co-founder and CEO of Flirtual, a virtual reality-based dating platform was deciding whether to hire a new employee or work with a consultancy to complete a major rewrite of the platform's code. Flirtual had experienced high user growth, resulting in performance issues among some of its users. Tan wanted to decide how to continue growing its users while addressing these challenges.
In August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company's chairman and chief executive officer, would need to evaluate the potential opportunities and challenges Pinduoduo might encounter in its overseas e-commerce business expansion.
This case study describes how ZEISS Vision Care China, a subsidiary of the Germany-based ZEISS Group, was transforming itself into a service-oriented business. After the implementation of the transformation towards an agile organization-which involved digitalization and a radical organizational change-the company was beset with numerous issues in 2021, such as chaotic work processes, the increased workload of all staff, the resignation of critical personnel, and customer complaints. On top of that, some executives expressed concerns during a strategy meeting with Winston Yang, General Manager of ZEISS Vision Care China, regarding the need for such a radical overhaul, especially considering the company's already robust annual growth rate. Some executives even suggested the transformation should be postponed. The unexpected and challenging situation of the company forced Winston Yang to ask himself whether it would be necessary for the company to continue with such a high-risk organizational transformation.
In 2019, Moderna faced long odds of survival having failed to develop a successful clinical program out of the vast platform technology they had built around mRNA. Nearly overnight, the company skyrocketed to success with a vaccine for COVID-19, leading to an extremely fast ramp-up in manufacturing relying heavily on contract manufacturing organizations (CMOs) to produce hundreds of millions of doses of a single vaccine. However, on the heels of Moderna's COVID success, the company had more than 40 clinical programs in the pipeline, and as they moved towards personalized vaccines, had to determine what the future of manufacturing would look like for a company that needed to produce massive amounts of certain products and a handful of doses of others.
Embedded with artificial empathy, artificial intelligence (AI) companions (ACs) can create, communicate, and deliver value to customers. This article analyzes current and emerging ACs in order to explore AI's role in transforming customer journeys and establishing long-lasting customer relationships. It also identifies existing business challenges in developing user-AI companionship and offers a remedial strategy matrix. Purely functional or emotional capabilities lead to interest in the companion plummeting with time. The findings reveal the need to design holistic ACs with a hybrid of functional, emotional, and conversational capabilities to mitigate the uncanny valley problem.
While the cybersecurity landscape remains full of increasingly sophisticated threats, new regulations are encouraging boards to do better at managing such risks. This article aims to help boards identify and evaluate appropriate director candidates by detailing five sets of critical skills required of an effective board cyber strategist.
<p align="justify">On May 5, 2023, Vicky Poirier received a call from Daniel Chen, vice-president of finance at Freeze Inc. After receiving an internal tip, Chen was calling to ask her to investigate a potential case of collusion involving one of his colleagues. As president of Quantum Juricomptable Inc. (Quantum), Poirier had to discuss the issues and challenges of this potential mandate with her team before deciding whether to accept it. Quantum’s investigation team, including forensic accountants, planned and performed an investigation to verify whether these allegations were true and prepared a forensic accounting report for a special committee at Freeze. The consequences of this report would be significant for the organization. How should the Freeze react to the report’s findings? What were the issues and challenges underlying any decision to dismiss the wrongdoers? Should Freeze dismiss them?<br><br>This case extends into a supplementary B-case, which introduces a new decision point (see product W33372).
<p align="justify">At the end of December 2022, the chief executive officer of Logic Fruit Technologies (LFT), a product engineering research and development company, was trying to decide which of three partnerships to pursue to double the company’s profit margin percentage by 2025. LFT was headquartered in Gurgaon, India, and provided end-to-end solutions in electronic design outsourcing. LFT’s board of directors wanted to make a decision at its meeting on January 30, 2023.
By September 2022, Elizabeth Hooper had been working for 100 days as chief human resources officer at AccelleWell, a contract development and manufacturing organization in Cambridge, Massachusetts. Just before her arrival, AccelleWell was acquired by the private equity firm Evenhuis Equity Partners. The company’s chief executive officer who hired Hooper was fired shortly after she started and was replaced by a new “fixer” who was brought in to turn around the company. Initially, Hooper thought that she could work well with the new leader, who voiced his support for Hooper publicly at an all-staff meeting and approved her plan to add new positions to the human resources team. However, he soon proved to be a toxic leader, making sexist and ageist comments and firing various executive team members. Hooper wondered if she could hold on to her own job. Was there any hope that she could still be successful as part of the executive team that had transformed AccelleWell into a leading life sciences employer?
The case study examines the journey toward value-based healthcare at Karolinska University Hospital. The hospital's ambitious shift to a patient-centered care delivery model, accompanied by the construction of a new facility, encountered challenges such as high costs, staff dissatisfaction, and growing waiting lists. The departure of CEO Melvin Samsom in 2018 left the new director Bjorn Zoega with a budget deficit, discontented staff, and an outdated IT system. By 2023, however, Zoega had achieved a remarkable turnaround. Ranked among the top 6 international hospitals, the institution boasted a positive budget and had exceeded production assignments for three consecutive years. In 2023, Zoega pondered if his changes were long-lasting and how the Hospital should face new challenges such as an aging population and a shortage of qualified nurses.
In February 2023, Irene Cameron was preparing to launch her property technology (proptech) start-up Geo-Registry Integrated Datachain Inc. (GRID) in eastern Ontario. She had identified several problems with the real estate process and planned to disrupt the industry with a one-stop blockchain platform. The platform would integrate all the steps and processes in buying and selling real estate, including the services provided by professionals such as real estate agents, mortgage brokers, lawyers, and municipalities. Cameron had completed extensive validation and now had to decide what business model to test out and which revenue model to leverage.
Nora is an intelligent, hard-working employee in her first managerial role. As she attempts to move from a role as a contributor to that of a leader, she struggles to effectively manage her workload, her boss, and her team. While she is prepared to do what it takes to be successful, the characteristics that got her to her current level are not those that are needed in her new position. In other words, while she is technically adept, motivated, and customer-focused, this is no longer enough. Nora needs to identify what she can do-and what resources and support she should ask for-to fulfill her potential in this new role.