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GRID: Disrupting the Real Estate Industry with Blockchain
內容大綱
In February 2023, Irene Cameron was preparing to launch her property technology (proptech) start-up Geo-Registry Integrated Datachain Inc. (GRID) in eastern Ontario. She had identified several problems with the real estate process and planned to disrupt the industry with a one-stop blockchain platform. The platform would integrate all the steps and processes in buying and selling real estate, including the services provided by professionals such as real estate agents, mortgage brokers, lawyers, and municipalities. Cameron had completed extensive validation and now had to decide what business model to test out and which revenue model to leverage.
學習目標
This case can be used in a first-year business course as an introduction to entrepreneurship, as part of a business modelling section for an upper-year undergraduate business course in entrepreneurship, and as part of an entrepreneurship course in a graduate business program. After working through the case and assignment questions, students will be able to do the following:<ul><li>Outline the problems faced by an entrepreneurial venture at the pre-launch stage, and identify solutions for these.</li><li>Conduct business modelling for a pre-launch venture by identifying and assessing customer segments.</li><li>Describe property technology (proptech), and explain how blockchain technology can be applied in the residential real estate industry.</li><li>Define the term value proposition, and identify and describe a value proposition for a proptech venture.</li><li>Explain the challenges faced by an entrepreneur who is selling a product that does not yet exist.</li></ul>