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  • Paytm: A Payments Journey in India

    Paytm was an Indian financial technology company. Since its launch in 2010, it had built a dominant payments system in India, comprising mobile wallets, offline payments via QR codes, and a payments bank that offered no-frills banking. However, in 2016, the Indian government launched a free, publicly available digital payments platform, the Unified Payments Interface (UPI), that removed barriers for entry into the payments market. With its dominant advantage eroded, Paytm had to strategize a new business model to ensure profitability. By 2023, the company's leadership was confident that Paytm had found a profitable model and was on the right path. But they were still debating what was next for the company. Which business vertical should it focus on? Should it expand internationally? Which path would help Paytm become India's dominant fintech company?
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  • Will Fintechs and Central Banks Play in Emtech's Sandbox?

    In February 2023, Emtech's founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet's own stake, as well as her ability to attract top talent. One factor influencing Cadet's decision is her vision of creating a digital currency platform that will facilitate financial inclusion and other values throughout the world. Founded in 2018, Emtech first offered central bank digital currencies to world governments, digital fiat currencies that could be a tool for emerging economies to offer benefits and administer social programs more efficiently. The company later began developing regulatory sandboxes, which allow governments and fintechs to experiment to optimize regulatory environments, while working with financial service providers on innovation and regulation of new products.
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  • UST's Adoption of Open Talent

    This case details the 2020 launch and subsequent scaling of UST's Open Talent initiative, a program to integrate freelancers from digital platforms into its workforce. The case highlights how the shifting post-pandemic world, including layoffs, wage inflation, and return to office policies interact with the momentum of organizational change. Readers are left to grapple with how UST's leaders should take the program forward.
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  • Kickstarter: Crowdfunding for the Arts

    Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from projects that were not closely aligned with its mission. The executives saw the mission as raising funds for art projects, however such projects only accounted for 3% of total funds raised. They were also concerned that societal interest in arts was declining. Kickstarter was a Public Benefit Corporation and therefore it measured its success by how well it achieved its mission, not by the size of its profits.
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  • Talent Incubator Rankings

    In 2023, The Official Board surveyed 853 executives on the topic of talent incubators/academy companies. Executives were asked to list the top three academy companies within their function, industry, and country. They were also asked: what practices differentiate these companies; if they matter when hiring; and if talent academies were harder to identify today than in the past. The note summarizes the findings.
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  • Corporate Climate Targets

    Companies that are addressing climate change by mitigating their greenhouse gas emissions often set reduction targets. This note describes several types of widely used carbon reduction targets, including carbon neutral, science based, net zero, real zero, and carbon negative.
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  • Reliance Jio Infocomm Limited: Retailers' Predicament

    In 2016, Reliance Jio Infocomm Limited (RJio), a subsidiary of Reliance Industries Limited, disrupted the Indian telecom sector by offering consumers access to the latest cutting-edge fourth-generation (4G) data and voice services at affordable prices. Competitors alleged that RJio had indulged in predatory pricing to acquire customers, but they lost the litigation as the anti-trust regulator held that the company should enjoy the benefits of a start-up and no predatory pricing rules were applicable. Within five years of its launch, RJio had become the top Indian telecom company. In 2023, competitors had caught up by offering better services at equitable rates. Had RJio indulged in predatory behavior to establish itself in a price sensitive market? Could the company continue at the same pace in the future? Had RJio transitioned into a new role as a technology company? What role should retailers play in ensuring customer acquisition to support RJio's future growth strategy?
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  • How to Productively Disagree on Tough Topics

    Disagreements about identity, diversity, and justice are some of the thorniest conversations taking place in today’s workplaces. Kenji Yoshino and David Glasgow, cofounders of the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law and coauthors of the book Say the Right Thing, offer leaders four strategies for interactions that can foster empathy and respect and help rein in anger and defensiveness.
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  • Tata Group in 2021: Pursuing Profits through Purpose

    October 8, 2021: Tata Sons won a bid to acquire India's national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200 landing and parking slots in Indian airports and 900 slots in overseas hubs. This bid marked the end of a two-decade-long journey for the Indian government that had been trying to sell the troubled airline which, according to recent estimates, was losing nearly $3 million per day. The chairman of Tata Sons, Natarajan Chandrasekaran (Chandra), described the occasion as a "historic moment." "It will be a rare privilege for our group to own and operate the country's flag bearer airline. It will be our endeavor to build a world-class airline that makes every Indian proud." The acquisition of a heavily indebted and loss-making public sector asset raised several questions: Why did Tata Sons acquire Air India? Was it an emotional decision to regain control of an airline they had started? Was this an example of Tata Sons helping India overcome another persistent challenge, a trait well documented throughout its corporate history? Was it a commercially sound decision?
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  • Suparshva Swabs India: Growth after Covid-19

    Suparshva Swabs India (SSI), a family-owned firm started by Brij Mohan Jain and his sons in 1992, when India was going through liberalization, began its journey in the personal-hygiene category by launching high-quality cotton swabs (also known as cotton buds). SSI had steadfastly managed environmental challenges on the regulatory, economic, financial, and competitive fronts to offer good-quality products in India at an affordable price. In early 2020, as COVID-19 struck the whole world and the Government of India was under pressure to increase the number of COVID-19 tests conducted per day, the high costs of importing cotton swabs from the United States, Italy, and China exacerbated the crisis, making real-time polymerase chain reaction (RT-PCR) tests unaffordable for the average Indian and reducing the number of tests conducted per day. SSI identified the opportunity to produce swabs indigenously in India and substantially bring down the costs. With very little time to respond to the challenge and meet the government's demand with a price acceptable to all stakeholders, SSI worked within severe time and cost constraints to make this possible. In August 2022, as the intensity of COVID-19 tapered off and a slew of substitute consumer-friendly methods for testing were arriving in the pipeline, SSI needed to determine what strategic alternatives were available for growth from this point.
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  • Ola Electric's Audacious Scooter Plans on Fire

    Ola Electric Mobility Pvt. Ltd. (Ola Electric) was launched in 2017 by ANI Technologies Pvt. Ltd., better known as Ola Cabs, as a venture for making electric scooters. Bhavish Aggarwal, one of Ola Cabs' founders, acquired a 92.5 per cent stake in Ola Electric and pursued a path of rapid expansion. By 2022, Ola Electric had successfully raised a large amount of capital from investors, developed several subsystems (especially software) of its products in-house, carried out two product launches and generated tens of thousands of bookings from customers, and was building a state-of-the-art plant for making electric scooters. While Ola Electric's scooters had received positive reviews from a few expert reviewers and generated customer bookings, the company found it difficult to deliver defect-free scooters in sufficient numbers. The company was also mired in a number of controversies, such as some of its scooters catching fire, alleged safety issues with its products, publicly sharing a customer's private data, and the departure of several executive from the company. Blunt communication by the founder and majority owner Aggarwal made some of the controversies worse. Aggarwal and his team now had to determine how to address the challenges and decide whether to focus on tackling these or on aggressively pursuing greater volumes. In which direction should they steer the company's strategy?
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  • NorthCentral Bank: Navigating the Challenges of Fintechs, Neobanks, and Cryptocurrencies

    Jonathan Gray, the head of Digital Assets at NorthCentral Bank, was tasked with deciding how the bank should approach the growing demand for cryptocurrency (crypto) investment products and services. As the fintech industry continued to grow rapidly and younger digital consumers expressed a desire for crypto-friendly products, the bank had to decide how to proceed. Gray considered three options: maintaining the status quo and not offering crypto products; developing investment-only products and services around digital assets; or becoming a meaningful ecosystem player by offering wallets and enabling users to acquire crypto assets and use them natively on blockchains. Each option had its own benefits and risks, and Gray had to decide which path is best for NorthCentral Bank to remain competitive in the rapidly evolving fintech industry.
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  • Deutsche Telekom in 2023: Building the World's Leading Digital Telco

    CEO Tim Höttges had successfully led Deutsche Telekom (DT) on an ambitious mission to become Europe's leading telecommunications service provider. All the more impressive, the company had achieved this goal while also navigating the expansion of T-Mobile's network in the United States, and merger with Sprint. What would be DT's next strategic challenge? In late 2023, Höttges and his executive team were scrutinizing the next frontiers in digitalization, as well as assessing ongoing challenges from hyperscalers. It was time to set new goals, Höttges believed, and lead the sector by continuing to build and operate best-in-class, integrated digital networks. This meant investing more in cloud-based service platforms, continuing the rollout of fiber optic networks in Germany, and realizing the full potential of monetizing DT network assets in conjunction with 5G technology. This case describes the strategic challenges facing DT in 2023 and beyond. Boundaries between industries such as telecommunications, software, artificial intelligence, data storage, chip technology, digital security, and cloud platforms were rapidly blurring. How would DT position itself as an industry leader in new areas-and fend off competition from traditional telecom providers?
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  • In and Out of the Laboratory

    Over the past few decades, business schools have embraced game theorists, economists, and others who deal in abstraction, all but stopping the solving of real-world, real-time problems. This text argues for a return to the medical model in business: listen, observe, and test. These three steps are the roots of human relations and organizational behavior; managers must fully assess a business and diagnose its problems before solving them. This model helped managers, consultants, and management scholars diagnose and solve problems faced by small and large organizations for decades, and it can continue to help companies today with myriad issues-including competition, leadership, diversity, and organizational structures-by offering a framework for addressing these problems rather than abstract theories. Chapter 1 discusses the beginnings of the medical model in business and the connections across various disciplines (e.g., medicine, psychology, and sociology) its founders developed. Wallace Donham, the second dean of Harvard Business School, paved the way for thinkers of different backgrounds to come together and create the medical model, also known as the human relations model, in the early twentieth century. Many influential academics and thinkers helped to shape the medical model, which is dependent on dynamic equilibrium. Businesses are living entities, needing to respond to changes in technology, investment conditions, market demand, and the workforce. If managers and consultants are to treat organizations as the living beings they are, they need to study the business holistically and work backward from the current problem to the underlying causes.
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  • Listen

    Over the past few decades, business schools have embraced game theorists, economists, and others who deal in abstraction, all but stopping the solving of real-world, real-time problems. This text argues for a return to the medical model in business: listen, observe, and test. These three steps are the roots of human relations and organizational behavior; managers must fully assess a business and diagnose its problems before solving them. This model helped managers, consultants, and management scholars diagnose and solve problems faced by small and large organizations for decades, and it can continue to help companies today with myriad issues-including competition, leadership, diversity, and organizational structures-by offering a framework for addressing these problems rather than abstract theories. Chapter 2 explores the Hawthorne study in detail, an extensive project in the 1920s and 1930s led by Mayo and Roethlisberger concerning the Hawthorne Plant, which manufactured telephone equipment outside Chicago. This study was the key test for the medical model, showing that the medical model was a better diagnostic tool and debunking various theories about organizations and people working within them. For years after the Hawthorne study, researchers and practitioners continued to ponder it, and human relations eventually became a vital paradigm in business research. The lasting impact of the Hawthorne study is discussed at the end of the chapter.
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  • Observe

    Over the past few decades, business schools have embraced game theorists, economists, and others who deal in abstraction, all but stopping the solving of real-world, real-time problems. This text argues for a return to the medical model in business: listen, observe, and test. These three steps are the roots of human relations and organizational behavior; managers must fully assess a business and diagnose its problems before solving them. This model helped managers, consultants, and management scholars diagnose and solve problems faced by small and large organizations for decades, and it can continue to help companies today with myriad issues-including competition, leadership, diversity, and organizational structures-by offering a framework for addressing these problems rather than abstract theories. Chapter 3 looks beyond the Hawthorne study to other successes of the human relations paradigm. The Dashman study focused on a real company facing issues that defied management theory; observation allowed executives to see what was actually going on and led to actionable knowledge. Other examples discussed include Turner and Lawrence's work on job satisfaction and Lorsch's work with companies in the plastic industry. Contingency theory explains why companies use different mechanisms for functional integration based on necessary company tasks. Compared to classical business theories, contingency theory is flexible and malleable to the point of being able to work for any organization.
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  • Test

    Over the past few decades, business schools have embraced game theorists, economists, and others who deal in abstraction, all but stopping the solving of real-world, real-time problems. This text argues for a return to the medical model in business: listen, observe, and test. These three steps are the roots of human relations and organizational behavior; managers must fully assess a business and diagnose its problems before solving them. This model helped managers, consultants, and management scholars diagnose and solve problems faced by small and large organizations for decades, and it can continue to help companies today with myriad issues-including competition, leadership, diversity, and organizational structures-by offering a framework for addressing these problems rather than abstract theories. Chapter 4 focuses on human relations work done in the twentieth and twenty-first centuries by younger colleagues, including Kotter, Gabarro, and Hill, as well as Lorsch's research on white-collar workplace management problems. The evolution of the medical model is tracked across generations along with the usefulness of it. The medical model was used to better comprehend behavior of successful managers, the relationship between leadership and management, and the various skills and emotional resources needed for successful management transitions. The refinement of the medical model over the years allows for testing the findings of research that has grown out of the idea of "walking sticks" (i.e., real-world data gathering).
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  • Where Are We Today?

    Over the past few decades, business schools have embraced game theorists, economists, and others who deal in abstraction, all but stopping the solving of real-world, real-time problems. This text argues for a return to the medical model in business: listen, observe, and test. These three steps are the roots of human relations and organizational behavior; managers must fully assess a business and diagnose its problems before solving them. This model helped managers, consultants, and management scholars diagnose and solve problems faced by small and large organizations for decades, and it can continue to help companies today with myriad issues-including competition, leadership, diversity, and organizational structures-by offering a framework for addressing these problems rather than abstract theories. Chapter 5 explores the field of human relations today. Examples discussed include Lorsch's work on boards of directors, Thomas and Gabarro's work on the obstacles African-American executives face and what helped them reach upper levels of management, and Neeley's work on English as a lingua franca in relation to the Japanese company Rakuten. How business scholarship and education have changed since the height of the medical model's popularity is also discussed. Influences from other fields, such as economics, have surpassed that of the human relations paradigm in business education, but problems have arisen because of this shift.
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  • The ICRC: The Humanitarian Impact Bond (Abridged)

    In July 2017, the International Committee of the Red Cross (ICRC) launched the world's first Humanitarian Impact Bond. This innovative finance pilot was an experiment by the ICRC to engage the private sector differently and diversify funding - critical given the widening humanitarian aid gap. It was a massive undertaking. The HIB, which had a maximum potential deal size of CHF 26 million, took over four years to plan and multiple stakeholders, including governments, foundations, investors and lawyers, to put together. How did the ICRC pull this off and what possibilities does innovative finance offer the humanitarian and private sectors? Drawing on a series of proprietary interviews with key characters, various internal documents shared by the ICRC, and secondary sources such as news reports, press releases and reports by third-party organizations, this abridged case delves into the ICRC's motivations for entering innovative finance, why it chose the HIB instrument, what it was, the hurdles and challenges of designing and setting up this complex instrument, and what the ICRC did to get the project off the ground. Participants interested in innovative finance, the humanitarian and/or development sectors, cross-sectoral/industry collaboration, and social innovation will find the case particularly interesting.
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  • Making Learning Trendy, Bite-sized, and Fit for Instagram: Preface as a Disruptor in Tech Education

    This case follows the entrepreneurial journey of Tommie Lo, Founder and CEO of education platform Preface, as he pioneered an innovative business model that provides up-to-date education in coding and tech skills, specializing in concepts like blockchain, non-fungible tokens (NFTs), and the metaverse in the fast-developing field of Web3, as well as AI-related topics such as machine learning and ChatGPT. While its Business-to-Consumer (B2C) segment targets schoolchildren from well-resourced families or senior executives who are willing to pay a premium for flexible and convenient courses, Preface's clients in the Business-to-Business (B2B) segment include leading brands in financial services, technology, and luxury goods. Headquartered in Hong Kong, Preface differentiates itself in multiple ways. First, in contrast to traditional classrooms or purely online learning, Preface matches students with teachers for training sessions that could be online or offline, anytime and anywhere. Second, Preface's instructors are top engineers from leading tech companies who are passionate about computer science and teach at Preface as a second career, with Preface tapping into a high-quality resource pool. Third, Preface opened physical food & beverage outlets to offer exclusive events and foster a sense of community among its clients, contributing to a cultural shift toward lifelong learning.
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