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Perna Arts: Managing the Complexity of Creativity and Commerce
內容大綱
Perna Arts is a movie production company that has gradually branched into related businesses straddling distribution, exhibition, programming and education. The company was among the first to go public after the movie business attained industry status in India. It was also one of the first to recruit a professional manager as its chief executive officer to put in place processes, systems, performance metrics and procedures aligned to its strategic priorities. The company’s aim was to make two to four movies a year — enough to create a rolling stock that could open up multiple revenue streams and offset losses with hits. However, Perna Arts was battling against temporary setbacks, such as failing to deliver hit movies. The company’s management wondered whether it could adopt a more business-like approach to movie making, using sound management principles to wean Perna Arts away from its person-centric, intuitive process.
學習目標
<ul><li>Appreciate the “complexity paradigm” — a self-organized system in which order and chaos are in a kind of balance. Understand the context in which such a paradigm becomes a useful approach to understanding organizational life.</li><li>Understand how managers can profit from an understanding of the complexity paradigm to balance the challenges of prudent business logic and the creative heights that need to be scaled to produce a successful core asset.</li><li>Use the complexity paradigm to develop novel approaches to organizational design and structuring.</li><li>Develop the skills to manage project-based industries — such as film, construction and research — in which work is frequently organized around temporary but highly skilled specialists, and successful projects require both human capital and enduring social relationships.</li></ul>