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Shelby Division 2012
內容大綱
The vice-president and general manager for Michigan Plastic Inc.’s Shelby Division (Shelby) is faced with various options. Shelby specializes in thermoforming plastic gasoline tanks for global automotive companies such as General Motors, Ford and Toyota. The vice-president is looking at ways to restart growth at Shelby, a division that has been the subject of a turnaround effort from 2007 to 2010. In fact, the vice-president has committed to his chief executive officer to double sales in the next five years. This case looks at the competitive environment – competitors and the state of technology – and the vice-president's challenge in selecting the growth option.
學習目標
<ul><li>How a firm evaluates its opportunities to invest in international markets.</li><li>How to choose between different strategic options in an attempt to grow.</li><li>How to to consider issues such as management’s preferences, budget constraints, organization structure and degree of urgency.</li><ul>