Wadeshwar Restaurants: Strategies for Growth

In 2014, the owner of a family business that includes two fast-food restaurants, a highway restaurant and a catering services operation located in Pune, India, is confident that his business is at the cusp of taking off on a path that will make it significantly larger in scale. He is evaluating three alternatives: setting up a chain of small restaurants with a central kitchen facility, creating a couple of large restaurants similar to those that he has at present or investing in new highway restaurants. He also must consider whether he is ready to expand to other cities in India or globally and whether to develop family-owned land, buy new property or lease facilities for his planned ventures. He needs to come up with a strategy that best meets the needs of a changing business environment and also leverages his company’s existing resources and capabilities. Before the next management meeting, he must decide what to do, in what sequence to take up the opportunities available, how to go about operationalizing the plan and also what design fallback options can be designed in case things go wrong.

This case would be used in MBA and other graduate programs in management in courses such as strategic management, entrepreneurship and strategies for growth. Its objectives are:<ul><li>To understand strategic alternatives available for growth of a small family business in the restaurant industry in India.</li><li>To understand the various elements of strategies for growth and to evaluate alternatives from a financial and operational perspective in order to recommend a coherent strategy.</li></ul>

• Restaurants
• business growth strategy
• small business
• India