學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
David E. White: Executive Direct Line
內容大綱
The owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.
學習目標
Students can properly analyze this case after being introduced to a marketing framework, including the Four Ps: product, placement, promotion and price. Proper case analysis requires students to gain practice at identifying and completing the following:<ul><li> Industry analysis.</li><li>Competitive analysis.</li><li>Consumer analysis.</li><li>Corporate size-up.</li><li>Marketing plan: This plan should include specific products to offer, where to place/offer the new products and the promotional tools to use when launching the product.</li><ul>