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Rockland Hospitals: Innovating Health Care in India (A)
內容大綱
Rockland Hospitals, a family-run entrepreneurial health care venture, had gone from a 90-bed capacity in 2004 to 808 beds in 2014. It had created an identity as an affordable, quality-driven health care provider in the National Capital Region of India. However, the managing director needed a growth plan that would achieve his goal of creating a medical corridor in the National Capital Region with a consortium of four super-specialty hospitals. Should he focus on capacity utilization and enhancing the efficiency of existing hospitals? Was attracting more medical tourists from foreign countries the answer? Or should he strive to create a health care network that reached the remotest corners of India?<br><br>Can be used with Rockland Hospitals: Innovating Health Care in India (B). 9B15A034
學習目標
This case can be taught in courses on marketing management, service marketing and health care management. Students will:<ul><li>Identify and understand the 7Ps of a service organization.</li><li>Understand the complex challenges and opportunities that exist in the health care sector in emerging markets.</li><li>Learn how to leverage and enhance the critical factors of a service model in order to improve delivery processes.</li><li>Examine and identify future service models and strategies in light of corporate philosophy, current business practices and market growth.</li></ul>