學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
內容大綱
A nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for individual stores. This new policy, which was to come into effect in less than three months following the announcement, could render the business of small- and medium-sized e-commerce stores, such as the new women’s apparel start-up, on Tmall unprofitable. The management team of the fledgling clothing business had to reconsider whether to renew their contract with Tmall or transfer their store to one of the alternative online platforms, such as Alibaba Group's Taobao Marketplace, Tencent Group’s Shop.QQ or Amazon.com’s Amazon.cn.
學習目標
<ul><li>To introduce the concept of how e-commerce platforms support the development and operation of small and medium-sized online enterprises.</li><li>To illustrate how entrepreneurs can leverage diverse services provided by e-commerce platforms to create business opportunities online.</li><li>To investigate the different strategies of major e-commerce platforms and their impact on the decisions of different types of online stores.</li><ul>