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The U.S. Postal Service: A First Class Disruption
內容大綱
Facing declining revenues, huge fixed costs, bloated employee unions, an inflexible regulatory environment and a generation of millennials that virtually never used its products, the United States Postal Service (USPS) was looking for help. Accordingly, it had hired several advisors who all came from entrepreneurial backgrounds. Their mandate was clear: challenge the status quo, help to frame the magnitude of the disruption that the USPS was facing, identify opportunities for the USPS to enter new markets for new sources of revenue, and develop a solution immediately. Was an entrepreneurial approach likely to be successful? Or would this approach only involve niche ideas that would not produce significant results? Many other developed countries were facing the same disruption; were there lessons to be learned from these other postal services? The advisors gathered together in a small office and settled into a task that, at first blush, seemed impossible.
學習目標
This case is appropriate for use in upper-division undergraduate or MBA-level courses on business strategy, management consulting or entrepreneurship. It tests students’ ability to look past the obvious solutions and develop creative thinking. The case could be assigned to individual students with a memo as the deliverable, or to an entire class broken up into teams of four or five students.