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AirAsia Faces a Major Crisis: The Loss of QZ8501
內容大綱
On December 28, 2014, contact with Indonesia AirAsia flight QZ8501, carrying 162 people, was lost after it left Surabaya, Indonesia bound for Singapore. All passengers were believed dead. Until this horrific incident, AirAsia and its various affiliated airlines, which included AirAsia X and Indonesia AirAsia, along with several other airlines organized in joint ventures throughout Southeast Asia, had recorded rising profits, rapid expansion and, until this incident, a solid safety record. The company was buoyed by a savvy marketing strategy and the leadership of its flamboyant founder. He was concerned now about how this tragedy would affect AirAsia’s business in the short and long term. Should he delay or even stop some of his aggressive growth initiatives? Supplement to 9B12M013.
學習目標
<ul><li>To allow for an extended discussion about the development of AirAsia X and the risks associated with fast growth.</li><li>To discuss public perceptions of emerging market corporations.</li></ul>