學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Private Media Group (A)
內容大綱
An executive has just joined adult entertainment producer Private Media Group Inc. (PMG) as a strategy consultant. Despite being a highly controversial industry, adult entertainment has been credited with furthering the widespread adoption of major technologies such as the VCR, Internet and digital transmissions over hand-held devices.<br><br>In preparing for his first meeting with PMG’s president, the executive wonders if he should recommend pursuing larger productions with higher costs and higher sales versus the current mixture of large productions ($100,000 or more in production costs), medium productions ($75,000) and small productions ($5,000). He also believes there is an opportunity to increase PMG’s brand awareness through licensing. Finally, the executive knows that the adult entertainment industry is quick to adopt new technologies so he wants to prepare PMG for the inevitable demise of DVDs. See the supplement to this case, 9B15M026.
學習目標
Topics that can be addressed using this case include:<ul><li>How a firm evaluates its opportunities to invest in growth markets.</li><li>How to choose between different strategic options in an attempt to grow.</li><li>How to balance issues such as management preferences, budget constraints, organization structure and degree of urgency.</li></ul>