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Lululemon: Stay Public or Go Private?
內容大綱
After having virtually created the yoga-wear segment more than a decade earlier and having become a stock-market darling, Lululemon Athletica finds itself at a critical point in its development. After a series of missteps and a first-quarter profit drop of 60 per cent, the yoga-wear retailer’s founder, Chip Wilson, prepares to go into battle, meeting with banks and private equity firms to mount a buyout and take the company private. Similar to other highly successful entrepreneurial companies and their leaders, Lululemon, Wilson and the company executives face fundamental struggles in their attempts to balance an ambition to grow with the need to preserve core elements of the brand as the firm evolves.
學習目標
<ul><li>To evaluate whether it is in the best interest of the company to stay public or go private.</li><li>To examine the evolution of a firm’s culture and strategy as it transitions from a cutting-edge entrepreneurial venture to a public company.</li><li>To illustrate the fundamental tensions that may arise when a founder remains on the company’s board of directors.</li><li>To identify drivers of differentiation.</li><li>To identify the resources that sustain a company’s competitive position.</li><ul>