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Flatpebble.com: Online Services Marketplace
內容大綱
Flatpebble is an innovative start-up e-business that acts as an online marketplace where customers can connect with professional wedding photographers. Flatpebble has reached a stage wherein it already has a good revenue stream and a recognized brand name across India. It is poised for rapid expansion, and the management team must evaluate the various strategic alternatives available. The Flatpebble team must design a comprehensive, consistent and coherent business strategy that will allow the company to scale up quickly, beat its competitors and stay relevant in the dynamic and rapidly evolving e-business industry.
學習目標
The objective of this case is to help students understand the elements of business strategy by exposing them to the various strategic alternatives that are available to spur the growth of a start-up company. Within the context of an entrepreneurial e-business company, students can use the case to enumerate and compare Flatpebble’s growth alternatives and design a coherent and comprehensive strategy. The case would be useful for in-class discussions with MBA students and other graduate programs in management in the areas of strategic management, management of small businesses, e-Business or entrepreneurship.