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Smith Commercial Developments
內容大綱
In 2014, the president of a commercial development company needed to secure investor financing to develop a retail plaza. He must analyze the development’s costs and benefits in order to convince investors to finance the project. The president wanted to create value while reducing risk for both the company and the investor group when deciding whether to move forward with this opportunity. He had a week to perform his qualitative analysis.
學習目標
Students use the differential cash flow model (relevant costs) to evaluate the alternatives within the case. Qualitatively, students are expected to analyze the potential success of the plaza. Based on their complete analysis, students are asked to complete the following:<br><ul><li>Perform a business size-up.</li><li>Analyze the potential success of a new plaza development from a qualitative perspective.</li><li>Perform a differential analysis for the plaza development to determine the return on investment and payback period from an investor.</li><li>Determine whether to pursue the development of the plaza and outline a plan to convince investors to invest.</li><ul>