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Saksham Creating Wealth for Clients
內容大綱
Saksham Wealth Solutions P. Ltd. (Saksham), founded in 2005, was an investment company that survived the challenges of the Indian wealth management industry and the ups and downs of the financial market. Saksham’s success was due in part to a strategy of building trust with clients and educating them about the nuances of creating wealth through various financial instruments. Transparency, assistance, timely advice, and a goal-oriented approach were considered the company’s essential services. In 2008, the company turned down a purchase proposal from top international bankers who valued Saksham at three times its annual profit. Ten years later, Saksham was four times bigger. If a similar offer were made, should Saksham take it?
學習目標
The case can be used in undergraduate and postgraduate management courses on business strategy or operating in a fragmented industry. The case can also be used in specific sessions of an entrepreneurship program, including small business management or creation and management of ventures. After completion of the case, students should be able to:<ul><li>Understand the importance of recognizing opportunities, as well as the role of resources and entrepreneurial skills in successfully pursuing new ventures.</li><li>Evaluate the various strategic approaches used to launch a new venture.</li><li>Learn how generic strategies such as overall cost leadership, differentiation, and focus are used effectively by new ventures and businesses operating in a fragmented industry.</ul></li>