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Shree Balaji Alumnicast: Going Green
內容大綱
Shree Balaji Alumnicast Pvt. Ltd. (SBA) was a successful Indian metal recycling company and a pioneer in creating sustainable customer value through its closed-loop supply chain. In 2009, its biggest customer demanded a 15 per cent price reduction on alloys and threatened to withdraw its entire business if SBA failed to meet its demand within a given time frame. This customer contributed a significant share of SBA’s revenue and was thus indispensable. SBA could not simultaneously offer a price discount and retain its margins, which were already declining, through its current business and manufacturing practices. The company needed to rethink its strategy in order to maintain its growth trajectory, and find a better way of managing costs.
學習目標
This case is ideal for courses on strategy evaluation and selection, scientific decision making, and supply chain management. The case is appropriate for an MBA course or an advanced undergraduate course. It can also be used in an executive development program for middle- and top-level management, that are involved in decision-making processes. After completing the case, students should be able to:<ul><li>Understand the closed-loop supply chain business model.</li><li>Appreciate the critical roles and relationships between strategic decision making and the external and internal business environment.</li><li>Gain an understanding of analytical hierarchy process as an evaluation tool for alternatives and its application to various decision-making processes, when none of the alternatives are dominant.</li><li>Gain insights into how manufacturing firms can create competitive advantage by implementing “manufacturing excellence” concepts and programs in their manufacturing and supply chain operations.</ul></li>