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UFO Moviez Flying in the Digital Cinemaspace in India
內容大綱
Founded in 2005, UFO Moviez India Limited (UFO) was the largest satellite-based digital cinema distribution company in the world by late 2012. Within a few years of its inception, UFO had established a differentiated platform-based business model that offered benefits to the entire film industry ecosystem of distributors, exhibitors, advertisers, and audiences. The company had spread rapidly to movie theatres across India but was about to face saturation if the growth of new movie theatres was not faster than the company’s own growth. Thus, UFO had two choices to increase revenue: maintain its current strategy or explore alternative revenue sources using the same business model. In addition, there was always the threat that a new firm could copy UFO’s technology and business model at a lower cost. Thus, UFO needed to devise a strategy to counter competition, while also implementing one of its two options for growth.
學習目標
This case can be used in undergraduate or graduate courses on business strategy and marketing management. After completion of the case, students will be able to:<ul><li>Understand the use of radical innovation to establish and grow a new business.</li><li>Apply marketing and business approaches to extend and grow the enterprise.</li><li>Evaluate and execute business strategies related to the entire ecosystem for productive results (co-opetition).</li><li>Comprehend a new business model based on radical innovation.</li></ul>