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Hess LNG: Responding to Community Opposition
內容大綱
In 2002, a joint venture, Hess LNG, proposed a liquid natural gas import terminal in the city of Fall River, Massachusetts. The community led by the city’s mayor, who built a coalition comprising concerned citizens, non-governmental organizations, and politicians at multiple levels opposed the project. From early 2002 to June 2004, multiple issues emerged, and the opponents used various tactics to challenge their adversaries. Hess LNG's chief executive officer needed to deal with the community opposition, which was further complicated by the need for regulatory approval from the U.S. Federal Energy Regulatory Commission.
學習目標
This case is suitable for use in undergraduate, MBA, and executive MBA courses relating to interactions between business and society. It can also be used in general business courses that address strategy and industry analysis to introduce the students to the complexities of dealing with social actors outside the economic exchange. The case is meant to provoke discussion in terms of the influence of local stakeholders in a firm’s decision-making process. Companies face complex situations, and there is not always a clear solution. Students are expected to do the following: <br><ul><li>Identify the major stakeholders in the case. <br></li><li>Evaluate their motivations. <br></li><li>Analyze their stated positions. <br></li><li>Juxtapose their positions with the tactics they use.</li><ul>