學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Rx Pharmacy: Physical Versus Online Options
內容大綱
<p>This <a href="https://www.iveypublishing.ca/s/category/collection/general-managementstrategy/0ZG5c000000k9bU?c__results_layout_state=%7B%7D">general management case study</a> explores what happened in May 2015, when Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers and 2,000 associated retail pharmacies by 2016. It also hoped to achieve a pan-India presence, like the other companies within Alankit Group. However, the company was unsure about how to achieve its goals. Would Rx Pharmacy need both a physical and a digital retail platform, or was it best to pursue only the online path? What strategies could help to strengthen the online business?</p>
學習目標
<p>This case study is designed for use in an MBA-level strategy management or e-business course to discuss the different challenges faced by e-commerce retailers in India—and within the e-pharmacy industry in particular. It can also be used in a strategic management course in segments on online retailing, analysis of business opportunities, or marketing strategy. After completion of the case, students will be able to:</p><ul><li>Analyze the challenges faced by e-pharmacy retailers in India;</li><li>Evaluate the different e-pharmacy models that drive growth and improve profitability;</li><li>Evaluate the different strategies to build an e-pharmacy business;</li><li>Analyze the technical and digital capabilities required to be successful in online retailing; and</li><li>Discuss other growth options for an e-pharmacy company.</li></ul>