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Souche: A Start-up Exploring the Used Car Market
內容大綱
Souche had just celebrated its first anniversary in 2014 as a business in China’s used car market. After more than a year of strenuous effort, Souche had achieved considerable objectives. The company’s website had been providing information on used cars for six months, and its physical store had opened in Beijing around the same time. The store’s monthly sales had increased dramatically from 30 cars in the first month to over 231 cars in December 2013, ranking second among used car dealers nationwide. The management team had every reason to feel proud. The company’s founder had been optimizing the operational model for greater efficiency in the previous six months, but it suddenly dawned on him that there was a bottleneck in the latest business model. Was the company on the wrong path? After rejecting yet another business model, what would Souche do next?
學習目標
This case is designed for courses on innovation and entrepreneurship in MBA, EMBA, or other executive education programs that cover management and the establishment of business models. Participants may already be business owners or those planning to start a business. Other participants may include senior managers of state-owned and foreign-funded enterprises. After completion of this case, students will be able to<br><br><br><ul><li>determine the driving factors of an entrepreneurship;</li><li>understand how to start a business based on a lean start-up; and</li><li>understand how to effectively lower entrepreneurial risk.</li></ul>