RSM Broadcasting: First Steps of a New Leader

內容大綱
In 2016, a recent business graduate entered the workforce as the manager of a radio station in a small town. His new employer, RSM Broadcasting, led the way in serving small Canadian communities and took steps to provide radio content in the most relevant way possible, but it might be time to quicken the pace. He faced a number of obstacles because the industry had been changing and internal politics made it challenging to enact any of his own ideas for strategic renewal. He had three options: support a current initiative, bolster his own idea for change, or focus on his own development. His newness to the organization, his youth, and his position as a middle manager could get in the way of promoting change in the short-term.
學習目標
The case is well-suited to an undergraduate or masters level course on change management, leadership, organizational politics, or strategic renewal in business. There are four main learning outcomes for students<br><ul><li>to recognize the need for strategic renewal, generate their own ideas for strategic renewal, and learn ways individuals can lead it;</li><li>to learn how young professionals can navigate political environments; <br></li><li>to learn how to lead change from a middle management position; and</li><li>to understand the impact regulatory environments can have on a company’s strategy.</li><ul>
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