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Myers' Fitness: A Launching Dilemma for Boot Camp
內容大綱
In 2016, a recently retired artilleryman from the Canadian Armed Forces was planning his next steps as a civilian. He had always been passionate about healthy lifestyles, and his sense of entrepreneurship led him to consider the viability of launching a series of fitness boot camps, based on different skill levels and age groups. He saw this boot camp idea as a way of providing health services to a group of clients who were already interested in exercise but who might become more involved if their fitness activities were held outdoors. He could either launch the boot camps on his own or partner with a small local gym. He needed to earn $2,000 after all expenses per month from May to August each year for the business to be feasible. The gym offered him cost-saving options, but was he ready to share his revenue with a partner?
學習目標
After completion of this case, students will be able to perform the following tasks:<ul><li>Perform a business size-up<br></li><li>Determine, qualitatively, the pros and cons of operating the fitness boot camp as a solo operation or in a partnership with the small local gym</li><li>Establish relevant revenues and costs, and determine which are recurring versus one-time costs</li><li>Explain the differential cash flow model and use a cost/benefit analysis to evaluate options</li><li>Perform a differential analysis to determine the return on investment and payback periods for a solo or partnership venture</li><li>Complete qualitative and quantitative analyses</li><li>Make specific recommendations for launching a new business based on these analyses</li><ul>