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Mary Kay China: People and Love
內容大綱
Mary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between people. Mary Kay China’s development was a testament to its success as a people-oriented culture that contributed to the environment and society. However, the Internet era had raised concerns about whether the connections among the company's people were strong enough to succeed against competitors who maintained a broad network developed through the Internet. Should Mary Kay China expand into e-commerce, or would relying on the Internet undermine the principles and values that grounded the company?
學習目標
This case is suitable for graduate- and executive-level courses in organizational behaviour, corporate governance, and human resources management. The discussion topics include corporate culture and values, business ethics, corporate social responsibility (CSR), and Chinese and emerging markets. Ideally, some course participants will be from China or be knowledgeable about the economic environment in emerging markets like China. In discussing the case, students will do the following:<br><ul><li>Explore the role of corporate culture in a company, including its implementation as part of a company’s strategy and business model.</li><li>Understand the relationship between corporate culture, CSR, and organizational effectiveness.</li><li>Identify the key challenges that Mary Kay China and other retail companies face in the Internet era, and consider solutions.</li></ul>