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Interaxon Inc.'s Muse: Aligning the Supply Chain
內容大綱
In 2016, the chief operating officer (COO) of InteraXon Inc., a Toronto-based technology start-up in the health and wellness sector, needed to put together a revised supply chain that was consistent with the company’s new strategic plan. InteraXon’s flagship product was a lightweight headband called Muse, aimed at measuring the wearer’s brain activity. The COO needed to keep in mind two major requirements of the new plan: a) the company would be relocating the production of Muse from China to the United States and b) it needed to quickly scale up its manufacturing and marketing operations. What plan of action should the COO develop?
學習目標
This case is suitable for undergraduate, MBA, and executive education courses related to operations and supply chain management. It can also be used in a health innovation module. After completion of this case, students will be able to<ul><li>highlight the strategic compulsions of reshoring;</li><li>establish the priorities for action in redesigning a supply chain; and </li><li>identify a strategy for scaling up operations.</ul></li>