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Hillberg & Berk: Aiming to Sparkle in the Designer Jewellery Business
內容大綱
Founded by an entrepreneur in 2007, Hillberg & Berk was a successful Canadian company in the affordable designer jewellery industry. After being funded through the Dragons’ Den television show in 2009, the entrepreneur and her team grew the company to achieving more than $10 million in annual sales. The company had focused its growth in its home province of Saskatchewan and into the neighbouring province of Alberta, but in late 2016, it faced a turning point. The entrepreneur wanted to capitalize on the success of the company’s signature Sparkle Collection and grow its other product lines by building customer loyalty. As Hillberg & Berk was no longer a small company and not yet a large company, the entrepreneur knew that how she managed her company’s strategy would have significant implications for its ability to maintain sustainable growth.
學習目標
This case is intended for senior-level undergraduate or MBA students in a core business-unit strategy course. The case can be used midway in the course to explore growth through a strategy of differentiation. After completing the case, students will have gained knowledge of how to<ul><li>execute a differentiation strategy in a crowded marketplace;</li><li>design a strategy that addresses an imperative for growth; and</li><li>implement a business unit strategy in a context of organic growth.</li><ul>