學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Reliance Jio: Revolutionizing Indian Telecom
內容大綱
Reliance Industries Limited entered the Indian telecommunications industry by launching Reliance Jio Infocomm, which offered high-speed, fourth-generation data services. Its business strategy was to provide integrated access to information, entertainment, and commerce at high speed and low prices. Despite the competitive landscape and various other challenges, the company was optimistic that it could acquire 100 million customers in 100 days. This ambitious target could be achieved through consistent marketing offerings and efforts driven by robust analytics. Could the company’s innovative business model revolutionize the industry?
學習目標
The case is intended for use in MBA and executive MBA courses in strategic management and marketing management, and specifically for a class on telecom policies. Using this case, students will<br><ul><li>appreciate the competitive dynamics in India’s telecom industry;</li><li>suggest strategic options for addressing multiple challenges in a competitive marketplace;</li><li>critically analyze a marketing strategy; and</li><li>evaluate whether a business model is sufficiently innovative to lead to disruption in an industry.</li></ul>