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ibibo: Grow Independently or Sell?
內容大綱
In 2016, the chief executive officer of the ibibo Group, one of the largest players in India’s online travel sector, faced a major decision. MakeMyTrip, India’s market leader in online travel, had expressed interest in acquiring the ibibo Group. Should the ibibo Group’s chief executive officer accept the offer and give up partial or total control of the company, in return for growing with the market leader? Or should he continue with the business he had launched in 2007, and rely on outside investment or the parent company to fund his efforts at growing the business? It was time to evaluate his strategic options.
學習目標
This case is intended for a postgraduate strategic management course to discuss the dynamics of an industry and an entrepreneur’s considerations when deciding whether to agree to an acquisition or to grow independently. It is also suitable for postgraduate elective courses on mergers and acquisitions or corporate valuation to discuss the strategies in mergers and acquisitions, the financial analysis of an acquisition or merger, and the evaluation of strategic decisions.<br><br>After completion of the case, students will be able to discuss<ul><li>the concept of industry dynamics, including industry structure and the forces of competition in an industry;</li><li>qualitative decision-making when information is limited;</li><li>the dilemma facing entrepreneurs in keeping their ventures going; and</li><li>financial valuation in a merger and acquisition situation, especially when the target is a private entity.</li></ul>