Failing to Innovate

Though some organizations recognize that learning from failure often leads directly to innovative products, processes, and services, discussing failure is often avoided in today’s business world. Failure is not just overlooked; it is routinely covered up. And when organizations are preoccupied with error avoidance, instead of error acceptance, innovation suffers because creative processes are inherently error-prone. Organizations have a choice. Instead of fearing failure, they can create a culture that accepts it, encouraging innovation through prudent risk-taking and exploration. So, how do you create a culture that “fails well”? Firms should: 1) create a culture of experimentation and creativity; 2) encourage risk-taking from the top; 3) celebrate failures like wins; 4) stimulate creativity and experimentation; and 5) hire entrepreneurs who are eager to learn. As innovation leaders, managers and organizations need to build a culture that removes the fear of failure and directs employees to learn, avoid mistakes, and pursue innovation through failing smart (maximizing learning with the expectation that failure will occur) and failing forward (taking the next step forward in the most efficient manner possible).

• innovation
• learning from failure
• fear of failure
• risk taking